[August 25, 2011] CellepathicRx© to Demo Mobile Medication Adherence Platform for Pharmacies that Increases Patient Loyalty and Revenues Tweet Cleveland, OH, Aug 25, 2011 (PRWeb.com via COMTEX) -- CellepathicRx© (CPRx) will exhibit at the NACDS Pharmacy and Technology Show in Boston to demonstrate its mHealth (mobile health) Platform for retail pharmacies that provides meaningful and secure two-way patient communication, mobile medication adherence, and ways for pharmacy patients to manage their health through text, e-mail, apps and mobile web tools. The trade show runs August 27-30. CellepathicRx offers several unique features to drive in-store pharmacy traffic, increase patient loyalty, and improve patient outcomes. With HIPAA-compliant data capture, CellepathicRx integrates into pharmacies' management systems to encourage patients to comply with their drug regimens through opt-in SMS text, mobile web, apps for all major smartphone operating systems, e-mail and interactive voice response (IVR) technology. The CellepathicRx mobile platform is also integrated via a strategic partnership with Adheris, an industry leader that works with pharmaceutical manufacturers to help their patients attain better health outcomes through highly customized medication adherence programs. The programs reach patients at critical points in therapy, such as the start, a lapse, or when a refill is due -- all while strictly safeguarding privacy. For retail pharmacies, CellepathicRx can provide self-managed, store-branded coupons to increase store traffic. "We want to demonstrate the value and depth of our mobile platform and show pharmacy owners how we can help them increase traffic, patient loyalty and adherence in their pharmacies and among their patients," said Greg A. Muffler, CEO of CellepathicRx. "Our one-of-a-kind business model allows us to deploy the CPRx platform as a profit center for our pharmacy partners, instead of a cost center." Pharmacies that want to prearrange a meeting at NACDS should contact CellepathicRx at 440-397-4884 or info(at)cellepathicRx(dot)com. Those who view a brief demo, in booth or mobile, will be entered to win an iPad2. About CellepathicRx© CellepathicRx© is a market-leading provider of HIPAA-compliant, mobile and multimedia-based, "Direct-to-Patient" communication systems that deliver cost savings for healthcare companies and their patient members. Harnessing the timely, direct and personalized power of SMS text, mobile web, smart phone apps, e-mail and interactive voice response (IVR) technology CellepathicRx's mobile health communication platform targets patients to help them understand and adhere to medication regimens, clinical trial protocols, health coaching, and health and wellness programs. Based in Cleveland, Ohio, with offices in Raleigh, N.C., CellepathicRx is an Access Mobility Inc. company. Visit http://www.cellepathicrx.com or call 440-397-4884 for more information. # # # Read the full story at http://www.prweb.com/releases/2011/8/prweb8744720.htm PRWeb.com [ Back To TMCnet.com's Homepage ]