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Neolane Transforms Social Marketing Fantasy Into Reality at Dreamforce 2011
[August 25, 2011]

Neolane Transforms Social Marketing Fantasy Into Reality at Dreamforce 2011


NEWTON, Mass. --(Business Wire)--

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at Dreamforce 2011, salesforce.com's annual cloud computing event. As part of Dreamforce Expo, attendees are invited to visit booth #1421 to learn how Neolane Social Marketing enables organizations to transform vast audiences of anonymous fans and followers into sustainable, loyal and profitable relationships. Neolane is a bronze sponsor of the event.



What:

   

In support of this year's Social Enterprise theme at Dreamforce 2011, Neolane will showcase Neolane Social Marketing, a new application that was recently announced within version 6 of Neolane's conversational marketing technology platform. Neolane Social Marketing is the only solution to provide one-to-one relationship marketing within social media, while offering socially accepted permission management capabilities. From opting fans into relationship programs, to gaining insight into their needs and wants, and converting those relationships into sales, Neolane Social Marketing turns social media efforts into tangible, measurable revenue. Additionally, Neolane recently announced the availability of a new whitepaper, "The Real Secret to Unlocking Social Marketing ROI," which provides best practices for maximizing the revenue potential of social media audiences.

 

When:

Dreamforce 2011 is taking place August 30 - September 2, 2011.
 

Where:

Moscone Convention Center, San Francisco; Neolane booth #1421
 

For more event details, please visit: http://events.neolane.com/DF11/. For those interested in tracking the event on Twitter (News - Alert), follow @neolane and the event hashtag #DF11.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world's leading companies including Alcatel Lucent (News - Alert), barnesandnoble.com, Orange, Sears Canada, Sephora and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Copyright © 2011 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.


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