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Cvent Releases Step-by-Step Guide to Help Customer Insight Professionals Drive Sales with a Voice of the Customer Program
[August 24, 2011]

Cvent Releases Step-by-Step Guide to Help Customer Insight Professionals Drive Sales with a Voice of the Customer Program


MCLEAN, Va. --(Business Wire)--

Cvent (News - Alert), the world's largest provider of cloud-based software for web surveys, event management, and meeting site selection, today released a new white paper, "5 Steps to Driving Sales with Customer Insights," to help marketing and customer insight professionals gather feedback through a Voice of the Customer (VOC) program and convert this insight into business decisions that improve product offerings, create referrals, boost customer retention and increase revenue.

"Organizations of all sizes rely on VOC programs to uncover valuable customer insights, but many fall short when it comes to linking key feedback metrics to financial goals," said Eric Eden, Vice President of Marketing at Cvent. "We wanted to create a resource that marketing and customer experience professionals can use to ensure they are capturing and applying customer feedback in a way that truly makes an impact on their organization's growth and success."

"5 Steps to Driving Sales with Customer Insights" walks readers through the five steps to creating a successful VOC program with real businss benefits, including how to:

  • Set the stage for a successful VOC program with clear goals and objectives and how to gain executive buy-in;
  • See the opportunity in capturing negative feedback to promote innovation and change;
  • Listen actively at different points in the customer life cycle to gather varying types of feedback on the customer experience;
  • Measure the impact of various initiatives on the bottom line by partnering customer insights with revenue data; and
  • Take fast action based on feedback, such as changes in customer opinion, and make timely business decisions.

A copy of the white paper can be downloaded for free at http://www.cvent.com/en/pdf/white-papers/five-steps-to-driving-sales-with-customer-insights.pdf.

About Cvent


Founded in 1999, Cvent is a leading provider of survey and feedback management solutions and has more than 800 employees worldwide. Cvent offers web-based software for surveys, e-mail marketing, meeting site selection and event management, and helps over 90,000 users in 50 countries manage hundreds of thousands of surveys, events and e-mail campaigns each year. The company has managed over 30 million survey responses and event registrations for its clients. Cvent supports more than 1,000 survey clients ranging from small businesses to multinational corporations. The company offers industry leading software, an expert Professional Services Group and solution bundles targeted to common feedback challenges. For more information, please visit www.cvent.com.

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