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M5 Networks and Bluewolf to Release Business SMS for SalesforceAug 18, 2011 (Close-Up Media via COMTEX) -- M5 Networks, a provider of business phone systems, and Bluewolf, a agile business consulting firm, announced the release of M5 Business SMS for Salesforce. "SMS messaging continues to grow in popularity as the next generation of the workforce and consumers embraces mobile technology," said Dan Hoffman, CEO of M5 Networks, in a release dated Aug. 15. "With M5 Business SMS, our customers can communicate with text messages as well as phone calls, and those with Salesforce.com can also automatically log and associate SMS communications with their business data." "Text messaging can be a potent tool for businesses that wish to provide a new, more responsive type of customer service," said Eric Berridge, Bluewolf co-founder and principal. "However, businesses must keep in mind that even a simple text message is part of their overall client experience and therefore must be managed and documented." "Given that 90 percent of text messages are opened and read compared to 40 percent of email messages, M5 Business SMS will offer our clients a number of competitive advantages," said Brent Barbara, M5's Vice President of Client Solutions and Alliances. "Texting is ideal for service issue or order status updates, appointment confirmations, purchase authorizations or for just asking if now is a good time to talk. With Generation Y's preference for texting, we expect its use for business to continue to explode." M5 Business SMS allows users of M5 phones to send and receive text messages directly from their business phone number. M5 Business SMS for Salesforce will enable M5 clients to integrate SMS messages directly into their Salesforce.com customer-relationship management software. Accessible within the Salesforce application, M5 Business SMS for Salesforce enables M5's clients to integrate text-based communication with customers into their Salesforce.com CRM software's Service Cloud, making SMS messages another measurable service channel. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ] |