[August 08, 2011] Toyota Leverages SpyderLynk's 2D Mobile Barcode Technology Tweet Aug 08, 2011 (Close-Up Media via COMTEX) -- SpyderLynk, a mobile marketing technology company and creator of the SnapTag, a logo-centric 2D mobile barcode, said that Toyota Motor Sales U.S.A., Inc., is adopting its 2D mobile barcode technology across multiple marketing and branding initiatives to engage consumers throughout the United States. In a release, the Company said that evolution of the QR CodeThe Quick Response (QR) Code was created in 1994 by Toyota subsidiary Denso-Wave and was initially used to track parts for vehicle manufacturing - and, at the time, was considered, the Company noted, ahead of the curve in inventory management innovation. Flash forward 17 years, Toyota sought a barcode technology to extend their marketing efforts and get ahead of the curve. With the adoption of SpyderLynk's SnapTag branded 2D mobile barcode technology, dubbed the "ToyoTag," Toyota delivers customized marketing campaigns to on-the-go mobile consumers while creating valuable one-to-one mobile relationships with them. "We're delighted that Toyota is adopting the SnapTag across so many marketing channels and using it in so many innovative ways," said Nicole Skogg, SpyderLynk Founder and CEO. "They are truly unlocking the potential of this new technology and their full scale adoption of SnapTags puts them in a position to optimize their engagement and relationship models." Toyota is adopting the SnapTag technology with a newly-coined name, the ToyoTag. Consumers with any camera phone can snap and send ToyoTags, while those with iPhone and Android devices can download the SnapTag Reader and scan to get the information, promotion or content that Toyota is offering. ToyoTags put consumers in the driver's seat, as they get to choose if, how, and when they want information. "ToyoTags enable consumers to engage with us wherever and whenever they want information," said Michael K. Nelson, Interactive Communications Marketing Manager at Toyota. "Our goal is to develop campaigns and content that best meet the needs of customers at different stages of the purchase cycle. We looked at different 2D mobile barcode solutions and chose SpyderLynk's SnapTags because they provide the most sophisticated marketing capabilities and analytics tools, coupled with a simple user-interface." ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]