[July 29, 2011] BRIEF: Kaiser Permanente creates its first iPhone application [The Columbian, Vancouver, Wash.] Tweet (Columbian (Vancouver, WA) Via Acquire Media NewsEdge) July 29--Kaiser Permanente has launched its first mobile application, KP Locator, available free through the iPhone App Store. KP Locator combines the nonprofit health care company's Facility Directory -- available through kp.org -- with the iPhone's GPS capabilities to make it easier and quicker for patients on the go to search for Kaiser facilities. "More than 14 percent of visits to kp.org are from mobile devices and smart phones," Christine Paige, Kaiser's senior vice president for marketing and Internet services, said in a news release. "As mobile devices become more and more affordable, that number will grow." About 124,000 people in Clark and Cowlitz counties receive their health insurance through Kaiser. . ___ To see more of The Columbian, or to subscribe to the newspaper, go to http://www.columbian.com. Copyright (c) 2011, The Columbian, Vancouver, Wash. Distributed by McClatchy-Tribune Information Services. For more information about the content services offered by McClatchy-Tribune Information Services (MCT), visit www.mctinfoservices.com, e-mail [email protected], or call 866-280-5210 (outside the United States, call +1 312-222-4544) [ Back To TMCnet.com's Homepage ]