[July 28, 2011]

PaperThin Launches Cloud-Based Solution to Make Marketers More Effective

PaperThin, Inc., provider of the leading Web content management system CommonSpot™, today announced the release of CommonSpot Cloud^TM-a SaaS (News - Alert) version of its award-winning Web content management system (CMS). Designed to enable fast time-to-Web, CommonSpot Cloud allows marketers to quickly create and deploy compelling Web experiences independent of IT for high impact marketing results.

"There is tremendous pressure on marketers now more than ever to deliver on the promise of the Web. Organizations want better results, faster. CommonSpot Cloud removes IT from the Web management equation so marketers can easily combine their creativity with our powerful content management capabilities for better results without encountering bottlenecks. They can be up and running and quickly creating the digital initiatives they want, and optimizing those campaigns in real time. That's a powerful combination that brings marketers real business agility," said Todd Peters, founder and president of PaperThin.

Key Benefits for Marketers:

• High Impact Results
  Marketers get the powerful capabilities they need to easily create well organized, SEO enabled, interactive, and community-focused websites that drive new business and strengthen online brands.
• Multi-channel Optimization
  Marketers can optimize digital content and campaigns across all Web channels, including social media, mobile, etc.
• Fast Time to Market
  Marketers can implement Web strategies in weeks not months with minimal effort using CommonSpot Cloud, and can start realizing marketing results immediately.

"We offer significant IT benefits as well," Peters added. "CommonSpot Cloud lowers Web operating costs and administrative burdens, frees up IT resources, and improves reliability and scalability. This offering is perfect for those seeking leaner, cloud-based Web infrastructures. While we remain committed to our on premises, ColdFusion-based solution, we've added this new cloud-based option to round out our offering with choices that meet any organization's needs regardless of size, budget, platfom, or resources."

Key Benefits for IT:

• Lower Costs and Fewer Resources
  CommonSpot Cloud offers affordable, tiered pricing so organizations only pay for the capabilities and infrastructure they need. Because it's SaaS and in the cloud, capital expenses for software licenses and hardware are eliminated and ongoing maintenance, upgrade and support resources and associated costs are significantly reduced.
• Rapid Deployment and Greater Productivity
  CommonSpot Cloud sites can be implemented quickly by PaperThin experts and just as quickly handed off to business users greatly reducing your time to Web. By removing the time and resources associated with the initial build-out and ongoing maintenance, IT productivity greatly improves because time can be spent focusing on more strategic business initiatives.

CommonSpot Cloud is available on the Amazon Elastic Compute Cloud (EC2) at four basic price levels-Express, Standard, Professional, and Enterprise-but can be customized to each customer's specific configuration. Customers will be able to leverage the benefits of cost, reliability, elasticity, and security for their Web infrastructure. PaperThin's Professional Services team, along with its certified partners, will provide core implementation services for the initial site build out and training. All ongoing server and software maintenance tasks, upgrades, support, and performance monitoring will be handled by PaperThin, eliminating the need for specialized internal IT resources.

About CommonSpot:

CommonSpot is a secure Web platform that includes a powerful content management solution, a suite of marketing solutions, Web 2.0 and social media apps, and an open-source application development framework that allow organizations to create world-class Web experiences. CommonSpot features a marketing suite that helps organizations increase site traffic, brand loyalty, and conversion rates. Its intuitive user interface allows everyday users to easily publish Web content via any delivery channel (social media, streaming media, video, mobile, etc.). And results from customers indicate that CommonSpot gives IT the ability to create and deploy tailored functionality 50% faster than the norm, and at half the cost-whether deploying out-of-the-box apps, designing new ones, or importing and exporting apps. Available on premises or in the cloud, CommonSpot serves as a Web foundation that puts power into the hands of marketers for amazing digital results.

About PaperThin:

PaperThin, Inc. is a privately held, MA-based company. Its flagship product CommonSpot™ connects people and brands through the Web. PaperThin's customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors. Customers such as American University, Cornell University, Hasbro, Seton Hall University, Sharp (News - Alert) HealthCare, Sir Speedy, The National Park Service, and Washington County of Oregon work with CommonSpot to solve their most basic to complex Web needs. To learn more, visit PaperThin at www.paperthin.com, follow us at www.twitter.com/commonspot, view customer videos on YouTube (News - Alert), or connect with us via LinkedIn.

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