[July 27, 2011]

Kristin Flor joins FILTER as VP, Business Development | Marketing

Kristin Flor has joined Filter as Vice President of Business Development and Marketing. Flor will utilize her deep sales and marketing management experience to oversee Filter's business development and marketing teams. Ms. Flor will be directly engaged with Filter's clients and will also be active as a speaker at industry events.

Max Thelen, President of Filter, commented: "As Filter continues to refine our hybrid agency model, it is critical that we have a comprehensive sales and marketing strategy unifying all of our service offerings under a common sales organization. Kristin has an outstanding sales management background that uniquely positions her to help Filter drive to the next stage in this evolution. We are thrilled to have her join our team."

"Having worked in agencies for many years, I was really drawn to Filter's innovative business model," says Flor. "A hybrid approach, giving enterprise customers multiple ways to access digital solutions and resources, aligns perfectly with the need for companies to reduce their agency costs while increasing their flexibility. Filter is completely focused on being the most cost-effective digital solutions partner for the enterprise."

Previously the VP of Business Development at Radarworks, Ms. Flor joins Filter with over 20 years of successful senior level business development experience working with technology and advertising agencies, major retailers, and service organizations. As an inspirational leader, Kristin has successfully led start-up companies and corporate giants through dramatic growth and rapid change. Her work focuses on the creation and implementation of strategic alignment between organizational goals, with an outcome that is mission specific and financially productive.

About Filter

Filter is a unique digital solutions agency providing creative marketing solutions, consulting and staffing services. From experience design and development, to content management services, to contract staffing and direct hire recruitment, Filter offers a wide range of services. We have the largest network of top designers, developers and other digital talent on the West Coast, which enables us to fashion solutions that are both more flexible and more cost-effective than those offered traditional agencies. Filter counts among its clients many of the top global consumer and technology brands. Filter has offices in Seattle, Portland, San Francisco and Los Angeles. For more information, visit www.filterdigital.com, or visit Filter on Facebook.

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