[July 22, 2011] ''Mobile Marketing is Not a Fad''' says Montreal Internet Consultant Tweet Jul 22, 2011 (Mass Media Distribution LLC via COMTEX) -- During his session entitled "Mobile Marketing for Business," Rotsztein stood out with his ability to clearly explain how companies can take advantage of smartphone technologies to promote their businesses. He explained in detail what techniques businesses could implement in their mobile marketing campaigns to take advantage of the latest trends. "Mobile marketing gives your business the opportunity for a direct one-to-one relationship with each customer," Rotsztein pointed out to a very engaged audience. He went on to discuss how companies could adopt mobile marketing to better connect and understand their niche markets. He pointed out how social media apps like Foursquare can help boost business, especially for retail outlets and restaurants. One stand out was Rotsztein's promoting the use of Quick Response codes, also known as QR codes, which are two-dimensional bar codes that consumers can scan to receive specific product details, among other utilities. QR codes can be used in print advertising, on billboards and other media formats to provide consumers with instant relevant information as well as multimedia options such as product videos simply by scanning the bar code with one's smartphone such as an iPhone. "Phones are a necessity not an accessory and given that consumers love convenience, marketing on mobile devices makes sense," Rotsztein explained, emphasizing that mobile technologies are the future and not simply a fad. "Clients want to be able to instantly find what's useful to them, on-demand, wherever they are," he continued. For more information about mobile website design, custom programming, marketing campaigns, social media, search engine optimzation, and SEO training workshops, visit http://www.uniseo.com. [ Back To TMCnet.com's Homepage ]