TMCnet News

Nokia Oro:
[July 22, 2011]

Nokia Oro:


(Flare (Pakistan) Via Acquire Media NewsEdge) In selected markets, we’re launching a new smartphone today, the Nokia Oro. It’s a premium brand product that incorporates 18-carat gold plating, a sapphire crystal and leather from one of Scotland’s finest Caledonian herds. Inside, it reaches the same high grade as Nokia’s other recent smartphones. It’s Symbian-based, with the latest Symbian Anna update. There’s pentaband radio connectivity, up-to HSDPA 3G and WiFi. There’s a 3.5-inch AMOLED display, an 8-megapixel camera with 720p videorecording and all the rest. Functionally, it’s not so different from other recent smartphones from Nokia. But that’s quite a rarity in the “premium phone” business. Normally, you’d have to choose between somethingthat looked posh or offered the latest specs: Nokia Oro offers both.

But clearly, someone who chooses the Nokia Oro won’t be making a hard spec vs. price comparison. They’ll be more concerned about the build quality and materials. The Nokia Oro is a device that’s clearly intended for someone who doesn’t want their mobile device to look the same as other people’s. The mainmarkets for this sort of device are the Middle East and Russia, where they have been best-sellers for some time.

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