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comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2011RESTON, Va., July 22, 2011 /PRNewswire via COMTEX/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for June 2011 based on data from the comScore Media Metrix service. Several Travel subcategories ranked among the top-gainers in June as summertime officially began. Sporting Goods and Toy sites also saw gains as parents looked for ways to keep their kids occupied during the summer recess. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) "Summer getaways were clearly top-of-mind for many Americans in June, sending millions of people to hotel, cruise, car rental and travel agent sites," said Jeff Hackett, executive vice president of comScore Media Metrix. "And with school letting out for the summer, parents turned to the web to shop for ways to keep their kids active with sporting goods and other fun activities." Travel Bug Quickly Spreads in June An all-time high of 116 million people visited the Travel category in June, with half of the month's top-gaining categories falling under this umbrella. Travel - Ground/Cruise sites saw the strongest gains, up 14 percent to nearly 13.5 million visitors. Amtrak.com ranked #1 with 2.6 million visitors (up 14 percent), followed by FirstGroup plc with 2.2 million (up 22 percent). Rivals staked out third and fourth place in the ranking, with Carnival Cruise Lines attracting 1.5 million visitors (up 9 percent) and Royal Caribbean Cruises Ltd with 1.1 million visitors (up 19 percent). Hotel and Resort sites also saw a boost during the month with 34.8 million people visiting the category, up 13 percent versus May. Hilton Hotels took the top spot with 5.4 million visitors (up 24 percent), followed closely by Marriott with 5.4 million (up 18 percent). Choice Hotels International attracted 4.0 million visitors in June (up 40 percent), followed by InterContinental Hotels Group with 3.9 million and Wyndham Worldwide with 3.5 million, up 25 and 23 percent, respectively. Online Travel Agent sites were popular among travelers looking to shop around for vacation deals and package discounts, rising 10 percent to 42 million visitors in June. Expedia Inc reached 28.1 million visitors during the month (up 15 percent), followed by Priceline.com Incorporated with 13.5 million (up 16 percent), Orbitz Worldwide with 10.9 million (up 10 percent), Fareportal Media Group with 7.5 million (up 1 percent) and Travelocity with 7.1 million (up 14 percent). Americans Shop Sporting Goods and Toys for Summer Fun Retail - Sports/Outdoor sites took the #2 spot on the top-growing categories list as Americans embraced the warm weather with outdoor activity. More than 32 million people visited the category during the month, up 14 percent overall, with eBay Sports U.S. earning the top ranking with 3.9 million visitors (up 18 percent). SportsAuthority.com came in second with 3.0 million visitors (up 94 percent), followed by DicksSportingGoods.com with 2.7 million visitors (up 15 percent). Cabelas Inc saw 2.4 million visitors (up 24 percent), while BassPro.com rounded out the top five with 1.7 million (up 20 percent). 15.7 million Americans visited a Toy site in June, as parents looked for ways to keep their kids entertained while out of school for the summer. Toysrus Sites led the category with 5.9 million visitors (up 16 percent), followed by The LEGO Group with 2.5 million (up 11 percent), Disney Shopping with 1.2 million (up 7 percent) and AmericanGirl.com with 890,000 (up 26 percent). Top 50 Properties Google Sites ranked as the #1 property in June with 182.5 million visitors, followed by Yahoo! Sites with 178.4 million and Microsoft Sites with 173.6 million. Amazon Sites jumped 1 position to rank #6 with 95.8 million visitors, Disney Online jumped 8 positions to #32 (32.6 million visitors), and Twitter.com jumped 9 positions to #37 (30.6 million visitors). Expedia Inc appeared in the top 50 ranking at #39 (28.1 million visitors). Top 50 Ad Focus Ranking Google Ad Network led the June Ad Focus ranking with a reach of 92.8 percent of Americans online, followed by Yahoo! Network Plus (86.3 percent), AOL Advertising (85.9 percent), Yahoo! Sites (83.2 percent) and Google (82.2) Table 1 -------------------------------------------------------------------------------------------------------------------------------------------------------------------- comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) June 2011 vs. May 2011 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix ---------------------------------------------------------------------------------------------------------------------------------------------------------------- Total Unique Visitors (000) ----------------------------------------------------------------------------------------------------------------------------------- May-11 Jun-11 % Change Rank by Unique Visitors -------------------------------- -------------------------------- -------------------------------- -------------------------------- Total Internet : Total Audience 216,250 214,474 -1 N/A -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- ABC Family 1,869 6,627 255 226 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- American Express 8,058 11,323 41 134 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- Dish Network Corporation 6,067 8,086 33 188 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- The Mozilla Organization 13,135 16,351 24 92 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- ImageShack 7,957 9,761 23 158 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- Groupon 12,032 14,473 20 107 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- EA Online 13,224 15,884 20 94 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- Zynga.com 5,912 7,066 20 208 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- UrbanDictionary.com 5,235 6,190 18 240 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- WildTangent Media 17,063 20,021 17 67 -------------------------------- -------------------------------- -------------------------------- -------------------------------- -------------------------------- *Ranking based on the top 250 properties in June 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement. Table 2 ------------------------------------------------------------------------------------------------- comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) June 2011 vs. May 2011 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix ---------------------------------------------------------------------------------------------- Total Unique Visitors (000) ----------------------------------------------------------------- May-11 Jun-11 % Change ------------------------------- --------------------- --------------------- --------------------- Total Internet : Total Audience 216,250 214,474 -1 ------------------------------- --------------------- --------------------- --------------------- Community - Pets 19,123 22,061 15 ------------------------------- --------------------- --------------------- --------------------- Retail - Sports/Outdoor 28,719 32,665 14 ------------------------------- --------------------- --------------------- --------------------- Travel - Ground/Cruise 11,852 13,466 14 ------------------------------- --------------------- --------------------- --------------------- Travel - Hotels/Resorts 30,825 34,774 13 ------------------------------- --------------------- --------------------- --------------------- Travel - Transactions 3,806 4,258 12 ------------------------------- --------------------- --------------------- --------------------- Retail - Toys 14,077 15,737 12 ------------------------------- --------------------- --------------------- --------------------- Services - Incentives 21,248 23,653 11 ------------------------------- --------------------- --------------------- --------------------- Travel - Online Travel Agents 38,214 41,996 10 ------------------------------- --------------------- --------------------- --------------------- Travel - Car Rental 6,343 6,958 10 ------------------------------- --------------------- --------------------- --------------------- Health - Pharmacy 4,800 5,244 9 ------------------------------- --------------------- --------------------- --------------------- Table 3 ----------------------------------------------------------------------------------------------------------------- comScore Top 50 Properties (U.S.) June 2011 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix ----------------------------------------------------------------------------------------------------------- Rank Property Unique Visitors Rank Property Unique Visitors (000) (000) ------ ------------------------------- --------------- ------ ---------------------------------- --------------- Total Internet : Total Audience 214,474 ------------------------------- --------------- 1 Google Sites 182,537 26 Technorati Media 36,281 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 2 Yahoo! Sites 178,383 27 ESPN 36,204 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 3 Microsoft Sites 173,562 28 Wal-Mart 35,807 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 4 Facebook.com 160,879 29 LinkedIn.com 33,904 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 5 AOL, Inc. 110,447 30 Tribune Interactive 33,556 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 6 Amazon Sites 95,771 31 Adobe Sites 33,214 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 7 Turner Digital 93,382 32 Disney Online 32,553 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 8 Glam Media 85,987 33 AT&T Interactive Network 32,178 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 9 Ask Network 84,810 34 Yelp.com 31,276 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 10 Viacom Digital 81,645 35 iVillage.com: The Womens Network 30,869 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 11 CBS Interactive 73,981 36 Superpages.com Network 30,767 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 12 Apple Inc. 73,188 37 Twitter.com 30,649 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 13 Wikimedia Foundation Sites 71,804 38 WordPress 28,892 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 14 VEVO 66,396 39 Expedia Inc 28,150 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 15 eBay 65,474 40 Netflix.com 27,751 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 16 New York Times Digital 62,883 41 NBC Universal 27,676 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 17 Demand Media 60,037 42 Break Media 27,504 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 18 craigslist, inc. 53,472 43 WeatherBug Property 26,811 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 19 Comcast Corporation 53,262 44 Everyday Health 26,797 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 20 Fox Interactive Media 47,987 45 WebMD Health 24,762 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 21 Answers.com Sites 41,691 46 Bank of America 24,705 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 22 Federated Media Publishing 41,515 47 Verizon Communications Corporation 23,979 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 23 Gannett Sites 40,706 48 Target Corporation 23,810 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 24 Weather Channel, The 40,118 49 IGN Entertainment 23,613 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- 25 NetShelter Technology Media 36,536 50 Cox Enterprises Inc. 23,482 ------ ------------------------------- --------------- ------ ---------------------------------- --------------- Table 4 --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- comScore Ad Focus Ranking (U.S.) June 2011 Total U.S. - Home, Work and University Locations Source: comScore Media Metrix ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Rank Property Unique Visitors % Reach Rank Property Unique Visitors % Reach (000) (000) ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- Total Internet : Total Audience 214,474 100.0 ------------------------------------- ----------------------- ----------------------- 1 Google Ad Network** 198,995 92.8 26 ContextWeb** 111,071 51.8 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 2 Yahoo! Network Plus** 185,148 86.3 27 AOL, Inc. 110,447 51.5 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 3 AOL Advertising** 184,132 85.9 28 CPX Interactive** 107,415 50.1 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 4 Yahoo! Sites 178,383 83.2 29 Undertone** 104,202 48.6 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 5 Google 176,235 82.2 30 Bing 97,908 45.7 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 6 ValueClick Networks** 172,212 80.3 31 AdBlade Network** 90,701 42.3 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 7 ShareThis 167,772 78.2 32 Kontera** 89,565 41.8 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 8 24/7 Real Media Global Web Alliance** 167,563 78.1 33 Glam Media 85,987 40.1 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 9 Specific Media (unified)** 162,548 75.8 34 Meebo 85,494 39.9 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 10 Facebook.com 160,879 75.0 35 Ask Network 84,810 39.5 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 11 Tribal Fusion** 160,443 74.8 36 Windows Live 79,077 36.9 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 12 AdBrite** 159,851 74.5 37 Monster Career Ad Network (CAN)** 77,941 36.3 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 13 Collective Display** 159,429 74.3 38 Lotame Solutions** 71,489 33.3 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 14 Burst Media** 147,678 68.9 39 Amazon.com 66,789 31.1 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 15 Cox Digital Solutions - Network** 143,711 67.0 40 Demand Media 60,037 28.0 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 16 AudienceScience** 142,551 66.5 41 MediaWhiz** 59,893 27.9 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 17 interclick** 141,458 66.0 42 Goodway Group** 59,769 27.9 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 18 Microsoft Media Network US** 141,315 65.9 43 MTV Networks Music 58,301 27.2 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 19 Traffic Marketplace** 140,456 65.5 44 Technorati Media** 57,851 27.0 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 20 FOX Audience Network** 136,902 63.8 45 RMM (formerly Red McCombs Media)** 54,004 25.2 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 21 Casale Media - MediaNet** 136,640 63.7 46 Brand.net Network** 52,138 24.3 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 22 Vibrant Media** 134,556 62.7 47 Redux Media Network** 44,787 20.9 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 23 Adconion Media Group** 126,258 58.9 48 Federated Media Network** 43,772 20.4 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 24 MSN 121,919 56.8 49 CNN 43,445 20.3 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- 25 YouTube.com* 121,422 56.6 50 Ybrant Global Network** 43,225 20.2 ----------------------- ------------------------------------- ----------------------- ----------------------- ---- ---------------------------------- ----------------------- -------------------------------------- Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 83.2 percent of the 214 million Internet users in June. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network. About comScore Media Metrix comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies. About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo. SOURCE comScore, Inc. |