[July 19, 2011]

CampusBookRentals.com Educates, Entertains College Students with New Video FAQ

In order to minimize website drop-off rates, CampusBookRentals.com (www.campusbookrentals.com) has created an innovative way to answer its customers' last-minute questions and entertain them at the same time. CampusBookRentals.com is now featuring a series of offbeat "dancing granny" videos that will appear just below each product page. The videos are meant to both captivate and educate prospective customers as they complete the online sales cycle.

Included in the videos are answers to questions like: "What is the return policy?" or "Am I allowed to highlight the book?" The new video and FAQ site can be viewed here: (scroll to bottom) http://www.campusbookrentals.com/book/0324662394/HOW-12:-A-Handbook-for/James-L.-Clark,-Lyn-R.Clark/9780324662399/

"At CampusBookRentals.com we are always looking for new and unique ways to engage our customers," said Brennon Garrett, chief marketing officer at CampusBookRentals.com. "These lighthearted videos not only answer customers' frequently asked questions, but also entertain them, thus extending the time they spend on our website."

Started in 2007, CampusBookRentals.com is an online service where customers can rent college textbooks for a length of time specific to their needs, and at a greatly reduced price than what is typically found at college bookstores. The company currently serves more than 5,600 college campuses nationwide.

For more information on CampusBookRentals.com, visit http://www.campusbookrentals.com. For news, tips and promotions, follow the company on Twitter at http://twitter.com/textbookrentals and on Facebook (News - Alert) at http://www.facebook.com/CampusBookRentals.

About CampusBookRentals.com

CampusBookRentals serves a growing number of customers on more than 5,600 college campuses each semester. Students simply register online and search for a textbook by ISBN number, title, author or keyword; select their book and appropriate rental period (semester, quarter, summer, etc.); and take advantage of free shipping both to and from their house. For every book rented, CampusBookRentals donates a portion of its proceeds to Operation Smile, a non-profit organization dedicated to providing cleft lip correction surgeries for children with a goal of providing 1,000 surgeries in 2011 alone.

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