[July 08, 2011]

Belkin Wins Prestigious IDEA® Award for Industrial Design Excellence

Belkin is the winner of three 2011 Bronze International Design Excellence Awards (IDEA®) for innovative product design, the Industrial Designers Society of America (IDSA) announced last week. The three Bronze Awards put Belkin among the top corporate winners in 2011 along with Samsung (News - Alert), Microsoft and GE Healthcare.

Belkin products taking home the honors are the Conserve Valet in the communications tools category; the Conserve Gateway and Display in the home living category and the Conserve Smart AV in the entertainment category. Belkin Conserve products inspire energy conservation and provide easy, cost-effective tools for people to be more engaged with their energy use at home and work.

Belki is a mainstay on the IDEA winners list, taking home 10 awards since 2007 and ranking in the top five of corporate award winners over the past five years. Belkin is in good company at the top, with companies such as Samsung, Apple, GE Healthcare, Dell, Panasonic (News - Alert) and Herman Miller also on the list.

The IDEA® awards recognize design excellence in products, sustainability, interaction design, strategy, research and concepts. Widely considered one of the most prestigious design contests, this year's awards program received a record number of entries from 39 countries submitted. A panel of 20 international design experts selected the winners and recognized 524 finalists, 27 Gold Award winners, 68 Silver Award winners and 96 Bronze award winners. In addition to the three Bronze awards, two other Belkin products, the Conserve Insight and the Cooling Lounge were acknowledged as finalists for making it through to the second round of judging.

Quotes:

"We put a great deal of emphasis on consumer insights and we work extremely hard to create innovative, functional designs that enhance people's lives and address real needs in the marketplace," said Oliver DuncanSeil, senior design director at Belkin. "Winning three Bronze IDEA awards is icing on the cake; it's validation for our team's creative spirit and capability. We're honored to be part of this elite group of winners."

"People-inspired design lies at the core of everything we do at Belkin and is a fundamental part of our brand DNA," said Ernesto Quinteros, Belkin's chief brand officer. "The IDEA awards represent the global best of the best and honor products that harmoniously blend innovation with aesthetics. To be ranked among the top companies over the past five years proves that Belkin is a major player in the world of industrial design."

To learn more about Belkin, visit www.Belkin.com.

To learn more about IDSA, visit http://www.idsa.org.

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