Unwired Nation Continues Growth Into New Markets with ethosIQ, a Leading Genesys and Avaya Solutions Provider
Austin-based Mobile-Apps-As-A-Service Provider Continues to Add Software Companies to Its Growing List of Reseller-Partners
Austin, TX, July 7, 2011 – Mobile platform provider Unwired Nation today announced the addition of ethosIQ to its roster of certified mobile solutions providers. ethosIQ, a Houston-based software solutions provider, plans to leverage Unwired Nation’s Kinita platform and services to address huge opportunities for mobile applications in a number of enterprise verticals, including field service organizations, financial service companies and utilities. Partners like ethosIQ help accelerate the rapid growth Unwired Nation is experiencing as the Mobile-Apps-As-A-Service company continues to help a wide range of companies, including through a growing list of certified partners, take their businesses mobile.
A licensed Genesys and Avaya solutions provider, ethosIQ focuses on a wide variety of enterprise verticals, extending mobile value such as:
• Field Service organizations that have a requirement to dispatch personnel to customer sites can now empower their customers and mobile workforces with efficient tools. Optimization of field service operations to control costs of labor and travel, inefficient inventory management and increase field service productivity will help increase both customer satisfaction and loyalty.
• Financial Services and the creation of financial applications for mobile phones is part of the larger streamlining of automation needed to stay competitive and reduce operating costs. Financial institutions can now offer Mobile Banking, Mobile Stock Trading, Mobile Proximity, Mobile Retail and Mobile Credit Cards to their retail and small business customers.
• Utility companies are increasingly leveraging the use of smart meters. By making this data available in near real time, the customer can now see their monthly electric, gas, and water usage resulting in proactive awareness and adjustments, and ultimately more customer satisfaction. Technicians can also collect consumption values and validate that the correct meter was read. This can assist in the automation of workflow processes as well as eliminate the multitude of paperwork and the human errors associated with manual data collection.
ethosIQ offers a unique perspective and solutions suite when adding Unwired Nation’s mobile capabilities to their mix. ethosIQ’s CEO, Scott Walker, sees Unwired Nation as playing a key role in mobilizing the “ethosphere” of technology solutions for ethosIQ enterprise customers.
“The ability to accelerate and optimize a company’s business can be realized quickly when leveraging Mobile Applications,” said Walker. “Most organizations painstakingly develop an application one platform at a time. Unwired Nation allows ethosIQ to maximize time by getting these applications, for mobile, to market for our customers in little time. This leads to happy – and profitable customers. As just one example, Juniper Research recently determined the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015, up from $240 billion this year. Our partnership with Unwired Nation positions ethosIQ customers to capture a portion of this rising market.”
ethosIQ is one of several partner announcements forthcoming as Unwired Nation continues to sign new software reseller-partners, from a variety of industries, all interested in taking their customers mobile. Ideal partners for Unwired typically have a large B2B software customer list, multiple existing web based products that can be easily translated to a mobile experience, and the need to be in app stores, cross-platform.
“Today, having a mobile presence, being able to conduct business and interact with end users via mobile devices, whether smart phones or tablets, is absolutely, 100% table stakes,” said Eric Smith, Unwired Nation CEO and co-founder. “We’ve lived in the mobile infrastructure world for 6+ years now so we know it better than anyone. This is why partners are flocking to Unwired Nation: we’ve built for mobile since its inception and we do what our partners need, fast and affordably, to address their customers’ demand to be mobile.”
Unwired Nation powers software companies in their transition to doing business via mobile applications. The Unwired Nation approach is to leverage what a company has already invested in web applications or web services and move those to mobile apps in a rapid and scalable manner. The company’s Kinita platform enables branded cross-platform app deployments for integrated partners’ mobile applications literally within hours. Unwired Nation targets the thousands of existing business applications that have yet to make the leap from web to being “an app for that.”
While Unwired Nation can work with any company who needs to take its critical business applications to mobile devices, significant successes of late have centered on software companies in the online banking, healthcare/pharmacy, retail and business communications spaces. Partner contracts and successful deployments, with business metrics, will be announced ongoing, and early estimates of just a few of those recent partner engagements point to collectively reaching 6,000 businesses that reach over 7 million end consumers – all using mobile applications powered by Unwired Nation’s Kinita platform.
ABOUT UNWIRED NATION:
Based in Austin, TX and founded in 2006, Unwired Nation delivers 100% mobile certainty. With a consistent focus on mobile infrastructure, Unwired Nation helps companies transition from web apps to mobile applications and does so with rapid productization using its Kinita platform, literally creating cross platform mobile applications in hours. Unlike expensive custom design shops and digital agencies, Unwired Nation focuses on affordable, scalable, repeatable business functions that need to be in mobile app form. Unwired Nation is a graduate of the Austin Technology Incubator. For more information, www.unwirednation.com
ethosIQ™ is a full service Customer Engagement Business Process Accelerator (BPA) solution provider headquartered in Houston, TX with offices throughout the US and Canada. Focused on Fortune 1000 companies, especially field service companies, financial service organizations and utilities. ethosIQ architects and implements enterprise based solutions. ethosIQ is also a licensed Genesys and Avaya solutions provider. For more information, www.ethosIQ.com
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