[July 05, 2011] : Alterian Solidifies Partnership with Plusoft to Provide Holistic View of Customer Tweet Jul 05, 2011 (M2 PRESSWIRE via COMTEX) -- Alterian (LSE: ALN), the leader in customer engagement technology and solutions , today announced its partnership with Plusoft , a Brazilian market leader in Customer Relationship Management (CRM). The companies will integrate Plusoft's traditional CRM tools with Alterian Alchemy to provide a solution for understanding and connecting customer interactions with a brand across multiple touch points. In the past six months, Plusoft recorded a 55 percent increase in demand from clients for solutions to include measurement of customer interaction via social channels. The company sought Alterian, recognized by Gartner as one of the European market leaders in the space. Alterian Alchemy (TM), a framework that brings together customer engagement across web, email, social media and traditional channels using customized analytics tools, will be added to Plusoft's portfolio of CRM tools currently offered to clients. Plusoft expects this partnership with Alterian to expand their revenue by approximately 12 percent by the end of 2011. "Alterian's solutions accelerate the process of implementing the concept of Social CRM (SCRM) into companies that want to be present in the operations of sales, post-sales and innovation through SAC mobile and social media." said Guilherme Porto, Plusoft CEO. "We believe that Alterian technology complements Plusoft's suite of products and fits well with our technology," said Plusoft CIO, Fernando Macedo. "Alterian will help us bring innovation and expertise to our clients and customers in the evolving web 2.0 landscape. Their visionary solutions in interactions management with social media represent total harmony with the profile of our company." "Plusoft is widely recognized by the Brazilian market for its expertise, and is fully aligned with the shape of Alterian," commented Matt Gault, Senior Director of Latin American Commercial Operations at Alterian. "This partnership only adds to our growth in the Latin American market. Alterian solutions are utilized across 26 countries, with more than 1,500 customers and 150 partner organizations, among them large advertising and communications agencies, making our work with Plusoft a natural fit." About Alterian Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital and traditional marketing channels. Alterian's Customer Engagement solutions are focused in four main areas: Social Media , Web Content Management , Email and Campaign Management & Analytics . Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com . About Plusoft Market leader in Customer Relationship Management (CRM), for over 20 years, the Brazilian Plusoft specializes in developing and implementing solutions for customer relationship management in the design of strategies for retention and customer loyalty. The focus on innovation guides the trajectory of Plusoft and proof of this is the recent establishment of the SCRM (Social Customer Relationship Management), a concept which has allowed the development of a specific product to track the movements of the calling client 2.0. The solution monitors social media, allows the semantic analysis of the manifestations of consumers on social networks and is completely integrated with CRM. Today, there are more than 30 segments, including Financial, retail, education, Government, insurance and health. In its portfolio of clients include Anhanguera Educacional, Apex Brazil, Bradesco Seguros, Coca-Cola FEMSA, Controlar, Goodyear, Syrian-Lebanese Hospital, Hospital Albert Einstein, Natura, Nestle, Kraft Foods, SulAmerica Seguros, among others. Follow Plusoft on Twitter: @Plusoft For more information, contact: Jackie Lampugnano Walker Sands Communications 312-546-4127 [email protected] Michelle Taylor Alterian 312-884-5231 [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]