[June 29, 2011]

Whyteboard, Inc. Launches its Social Commerce Facebook Application "Whytelist"

Whyteboard, Inc. today announced the beta launch of their social commerce Facebook (News - Alert) application "Whytelist" in the US. The new interactive application leverages Facebook's social data to promote trust among buyers and sellers, allowing for a more open and safe marketplace. Whytelist also introduces unique social commerce features that go beyond buying and selling. Users will also be able to give away and post items they are interested in buying.

"We are entering a new era of commerce where people take center stage," said Kazuo Ikari, CEO at Whyteboard, Inc. "Whytelist's proposition is to end anonymity and lead the way to commerce based on trust."

Whytelist highlights:

• An open and safer marketplace for users - To join Whytelist users must authenticate themselves by using Facebook Connect. Transactions are done with real people.
• Buy, Sell, Giveaway and ost a Wishlist of items you WANT - Whytelist is the only social commerce Facebook application that combines these four ways to engage users in transactions. These interactions will generate Whytelist's "Taste graph", connecting people based on their choices and likes.
• An easy, quick, and cost-effective alternative to eBay (News - Alert) and Craigslist - Users are able to list their goods in seconds. Whytelist charges no listing fees; instead it will only charge sellers a flat transaction fee of 8% of the total purchase.
• Social features include commenting, suggesting, and sharing listings on Whytelist, Facebook, and Twitter (News - Alert).

Whytelist is a social commerce Facebook application powered by Whyteboard, Inc. It allows users to buy, sell, giveaway, and post a wish list of what they want in an easy, open and interactive environment. http://whytelist.com

About Whyteboard, Inc.

Whyteboard, Inc. is a software development company, based in Japan, focused on disruptive web-based products. It was founded in March 2011 by Kazuo Ikari - CEO, Tatsuya Shiraishi - CTO, and Takamitsu Mochiduki - CSO. Their investors include Kentaro Sakakibara from Samurai Incubate, Inc. http://whyteboard.co.jp/

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