[June 16, 2011] Igloo Products Selects NetSuite Ecommerce Solution to Re-launch Product Portal Tweet Jun 17, 2011 (Close-Up Media via COMTEX) -- NetSuite Inc., a provider of cloud-based financials / ERP software suites, announced that Igloo Products Corp. has re-launched its consumer products portal, igloocoolers.com, on the NetSuite Ecommerce solution. According to a release, by embracing a platform with a business management system, mobile and social commerce capabilities, and intelligent merchandizing tools, Igloo Products leveraged NetSuite to build a new Ecommerce solution that has significantly boosted traffic and sales. Igloo Products now relies on NetSuite for social media integration, content management, product database and catalog functions, product recommendations, dealer referrals, and direct marketing. Igloo Products - based in Katy, Texas - is a provider in the cooler category. With a business model heavily weighted toward wholesale distribution to retail partners, the company wanted a Web presence, without adding an internal IT staff. Frequent changes to the product line meant that static catalog pages quickly fell out-of-date, a challenge to the company's accurate online presence. With senior management calling for stronger brand identity across all channels, Igloo set out to revamp the consumer online experience with Igloo. "Igloo needed a way to handle its rapidly changing Internet environment without the expense of an internal IT staff. Thanks to the powerful Web tools delivered by NetSuite, we have the best of both worlds," said Sue Miller Payton, Director of Marketing for Igloo Products Corp. NetSuite noted that, with it, the new igloocoolers.com site can be managed exclusively by merchandisers and designers - not IT staff or costly outside developers. Igloo's product experts, a total of 25 internal users can create and expand product details. NetSuite's graphical search and filtered navigation, enhances consumers' experiences and results when searching for products. More Information: netsuite.com/ecommerce-solutions ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]