[June 15, 2011] SNAP Interactive Announces That Location-Based Service WhoIsNear.com Breaks 1 Million Installs Tweet NEW YORK, NY, Jun 15, 2011 (MARKETWIRE via COMTEX) -- SNAP Interactive, Inc. (OTCBB: STVI), a leading social application developer, today announced that WhoIsNear.com, its multi-platform location-based services product, has passed the 1,000,000 install milestone. WhoIsNear.com launched in Public Beta in February of 2011, has an exciting suite of features, including a recently launched feature giving users the ability to upload photos through the iPhone and view photos from users' activity across its web, iPhone, social, and mobile platforms. WhoIsNear.com is a unique and innovative location-based service with a fully-integrated web, mobile, iPhone and social application enabling easy access to a user's social graph. "We've been doing a great job rapidly iterating and growing the WhoIsNear.com feature set and are thrilled to hit the 1,000,000 install mark this quickly," said Clifford Lerner, SNAP Interactive's CEO. "Drawing upon the knowledge, experience and methodologies that successfully grew AreYouInterested.com to more than 40 million installs to date, we are continuously testing and optimizing in order to grow the user base and improve the feature set on WhoIsNear.com. With more than 1 million installs already, and 4 years of experience building highly trafficked social products, we believe the foundation is in place for WhoIsNear.com to grow into being a major player in the location-based services space." SNAP's goals for WhoIsNear.com continue to be to enhance this location-based product with a best-in-class feature set and to continue to gain market share in the location space rather than focus on immediate revenue generation. The latest version of WhoIsNear.com, launched in the iPhone App Store earlier this week, enables easy sharing of activity with a user's friends in a variety of ways including text messages, emails and posts to social networking profiles. The WhoIsNear.com iPhone application can be downloaded at: http://itunes.apple.com/us/app/whoisnear/id392382300?mt=8. About SNAP Interactive, Inc. SNAP Interactive, Inc. develops, owns and operates online dating and social networking applications that can be accessed by users on various social networking websites and platforms, such as Facebook(R), and iPhone(R) users, as well as an online dating website and a location-based social networking application and website. SNAP has in excess of 45 million total installations across all its AreYouInterested.com and WhoIsNear.com application brands. SNAP's portfolio of applications for singles is led by the AreYouInterested.com brand which consists of AreYouInterested.com, the AreYouInterested.com iPhone(R) Dating Application, and the AreYouInterested.com Facebook(R) Application. SNAP also has a location-based social application, WhoIsNear.com. For more information visit www.snap-interactive.com. The references to our websites are inactive textual references only and not hyperlinks. The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock. Facebook(R) is a registered trademark of Facebook Inc. iPhone(R) is a registered trademark of Apple Inc. Forward-Looking Statements This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify such forward-looking statements. All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made. Such forward-looking statements are subject to certain risks, uncertainties and assumptions relating to certain factors, including, without limitation, the following: the ability to successfully transition to a subscription-based online dating model; the ability to obtain additional financing to implement the Company's long-term growth strategy; the ability to anticipate and respond to changing consumer trends and preferences; reliance on the Company's sole officer and director and the Company's ability to attract and hire key personnel; reliance on a very limited number of third party platforms to run the Company's applications and the ability of third party platforms to take action against these applications, including the ability to restrict access to platform functionality, to remove an application from the platform, to force the Company to use their method of payment or to restrict the methods of collecting payments through their platform; the intense competition in the online dating marketplace; the ability to establish and maintain brand recognition; the possibility that the Company's members and subscribers may be harmed following interaction with other members and subscribers; the risk that the Company is deemed a dating service provider rather than an online personal services provider; the ability to develop and market new technologies to respond to rapid technological changes; the Company's protection of its intellectual property; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the ability to create and maintain secure websites and protect its technology from hackers; the risk of disruption or restriction on our email deliverability; increased governmental regulation of the online dating, social networking or Internet industries; reliance upon credit card processors and related merchant account approvals; and other circumstances that could disrupt the functioning of the Company's applications and websites. These risks and uncertainties, as well as other risks of which the Company is not aware or which the Company does not currently believe to be material, may cause actual future results to be materially different than those expressed by these forward-looking statements. In evaluating the statements, you should specifically consider various factors that may cause actual results to differ materially from those expressed in these forward looking statements. Readers should carefully review the risk factors under "Risk Factors" in the Company's Form 10-Ks, Form 10-Qs and other recent Securities and Exchange Commission filings. Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1644873 Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1644871 Contact: SNAP Interactive, Inc. Email Contact SOURCE: SNAP Interactive, Inc. http://www2.marketwire.com/mw/emailprcntct?id=FBA612E7F65C6CD1 [ Back To TMCnet.com's Homepage ]