[June 13, 2011] Eurogamer Network Teams with Gaikai In Europe Tweet Jun 13, 2011 (Close-Up Media via COMTEX) -- Gaikai, a cloud based game streaming service, announced Eurogamer as the first pan-European media Affiliate. With an audited ABC audience of over 5,000,000 monthly users, the Company said Eurogamer will stream Gaikai-powered games across its local language editions in the UK, Germany, France, Spain, Italy, Portugal, The Netherlands, Denmark, Sweden and Czech Republic. "We've been Beta testing in Europe for over six months and are extremely excited for Europe's No.1 gaming site to be our first media Affiliate," said David Perry, CEO of Gaikai Inc. "We already have 7 live data centers in Europe making it the fastest cloud gaming network in that Continent. This will offer Eurogamer's millions of readers a great experience." Rupert Loman, Managing Director of Eurogamer added, "We're delighted to be working with Gaikai in Europe. Being able to offer our community the option to instantly stream games via the browser is such a cool feature to have, and for our advertisers it is a fantastic new sampling opportunity that will genuinely revolutionise how they can promote and demo games to users in the future." According to a release, the Gaikai Affiliate Network allows websites to engage their audience with the world's best games in real time, launched in the browser without leaving their site. While offering a frictionless experience for users, websites will also receive a share of the marketing revenue generated from games streamed to consumers, who will play the demos free of charge. This allows affiliate sites to expand their advertising inventory, while creating an entirely new revenue stream. Eurogamer Network Limited publishes an independent video games Web site, Eurogamer.net, and produces local editions in 11 European languages. More information: www.eurogamer.biz www.gaikai.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]