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The Now Factory Wins Place in European Top 100
[June 08, 2011]

The Now Factory Wins Place in European Top 100


DUBLIN --(Business Wire)--

The Now Factory (www.thenowfactory.com) announced today that it has been awarded a place in the Red Herring (News - Alert) Top 100 list of European tech start-ups, a roll call of companies that demonstrate innovative technology, strong financial performance, and the ability to execute an effective business strategy.

The annual awards are an industry benchmark compiled by Red Herring, the global media company that unites the world's best technology innovators, venture investors and business decision makers. For more than a decade Red Herring's editors have been among the first to identify game-changing companies like Facebook, Twitter, Google (News - Alert) and YouTube.

Tom Morrisroe, Chief Executive of The Now Factory, said, "We were delighted to be selected by Red Herring for this prestigious European award. It is further testament to the strength and innovation of our products and services in one of the most dynamic and competitive technology sectors."

The Now Factory empowers communication service providers with tools to turn the growing volume of data traffic into revenue. Its products provide insights for running networks more efficiently and for building out new services that help customers grow and profit.

<> "Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe The Now Factory embodies the vision, drive and innovation that define a successful entrepreneurial venture. The Now Factory should be proud of its accomplishment, as the competition was very strong."



Hundreds of companies from across Europe were narrowed down to the Top 100 winners in a rigorous selection process. Candidates are evaluated by Red Herring editorial staff using quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. Red Herring describes the final list as a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

The Now Factory has already seen its profile rise at home in Ireland where Tom Morrisroe is a finalist in the 2011 Ernst & Young Entrepreneur of The Year awards.


About The Now Factory

The Now Factory is the leading provider of Active Subscriber Intelligence (ASI), empowering communication service providers with an in-depth and holistic view of the subscriber data journey. The company is unique in the breadth and quality of actionable IP subscriber intelligence it delivers across multiple correlations of services, devices and networks, enabling service providers to optimise the subscriber experience and to drive greater profitability and operational efficiencies.

Its Sourceworks probing technology is in use with over 30 service providers worldwide and captures and analyses intelligence from over 420 million subscribers. The company's Mobile Moments suite enables service providers to manage the subscriber data journey across their key business and operational functions. Founded in 2006, The Now Factory is privately held with offices in Dublin and regional offices in EMEA and Asia-Pacific. www.thenowfactory.com


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