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Digi-Key Named Most Preferred Distributor of Electronic ComponentsTHIEF RIVER FALLS, Minn. --(Business Wire)-- Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, was named the Most Preferred Distributor by design engineers, supply chain managers and corporate managers across North America, according to the United Business Media 2011 Distributor Customer Evaluation Study. In the annual study, Digi-Key retains its leadership position from 2010 across all product categories for Most Preferred Distributor and Top Distributor by Patronage. Categories include: semiconductors, connectors and interconnects, passives, electromechanical devices and power. When asked "Which distributor websites have you visited in the past month?" 82 percent of respondents had visited the Digi-Key website, pushing Digi-Key visits more than 30 percent higher than any other distributor site visited. Digi-Key ranked highest in 11 website attributes with respondents ranking the company #1 for the site's Overall Look and Feel, Quality and Relevance Of Content, Comprehensive Technical Information, Accurate Search Engine and Ease Of Navigation. Respondents also ranked Digi-Key as #1 for categories that indicate the site is Well-Organized and allows customers to Easily Order Product, Access "Self Help" Support and Access Tools That Help Simplify the User's Job. "According to the study, 94 percent of our customers will consider purchasing from us again in the future," said Mark Larson, president and COO, Digi-Key Corporation. "We strive to be the number one choice for all buyers and continue to make improvements to our component offerings, design support and customer service to make it easier to locate and purchase exactly what each customer needs." Distributors were also ranked by categories of business services and offerings. Digi-Key raked #1 in 13 service categories including:
The company's online offerings and resources include: an interactive online catalog; PTM Online…On Demand® product training modules; TechZone™ magazines; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro for electronics buyers; TechXchange; a Mobile and Social Center; and a Reference Design Library. About Digi-Key Corporation As one of the world's leading totally integrated, Internet-based distributors of electronic components, Digi-Key Corporation has earned its reputation as an industry leader through its total commitment to service and performance. Digi-Key is a full-service provider of both prototype/design and production quantities of electronic components, offering more than two million products from over 470 quality name-brand manufacturers at www.digikey.com. A testament to Digi-Key's unparalleled commitment to service, North American design engineers have ranked Digi-Key as the #1 Most Preferred Distributor (UBM/EE|Times Distributor Customer Preference Study/June 2011). With global sales for 2010 surpassing $1.5 billion, Digi-Key's single location in North America is one of its greatest assets. Additional information and access to Digi-Key's broad product offering is available at www.digikey.com.
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