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AT&T Debuts AT&T 'Music For You' Concert SeriesJun 07, 2011 (Close-Up Media via COMTEX) -- AT&T announced its "Music For You" concert series, a summer program designed to bring more value exclusively to AT&T customers, especially the youth demographic, nationwide. The Company said the series builds on AT&T's ongoing effort to strengthen ties with the youth market in particular, rewarding customer loyalty and providing closer, faster and exclusive access to today's entertainment industry. The concert series will bring a total of five, free concerts to five major U.S. cities; each concert will feature a different artist representing a variety of musical genres. Dates, artists and locations, as described by the Company, include: -June 17 Jason Derulo and Miguel, New York City -July 14 All Time Low, Atlanta -August 10 Tinie Tempah, San Francisco -August 23 Lupe Fiasco, Chicago -September 10 Gym Class Heroes, Dallas "We have a unique opportunity to really connect with the youth market," said Andy Wilson, vice president, Consumer Marketing, AT&T Mobility and Consumer Markets. "Young fans want access and content they want it fast and they want it first and we're in a perfect position to deliver on this demand. Our relationships with upcoming artists and today's hottest groups are about recognizing our fans' loyalty to AT&T bringing even more value to our customers." "I'm excited to team up with AT&T and several other talented artists on the 'Music For You' concert series," said recording artist Jason Derulo. "I am looking forward to connecting using social media, as well as providing exclusive access through the free concert." AT&T noted that its Facebook page has a dedicated tab to serve as the series' multimedia hub for fans seeking interactive and engaging opportunities, including: -Concert ticket information -Exclusive live chats with the artists -Behind the scenes videos -VIP access through onsite mobile barcodes AT&T Inc. is a communications holding company. More information: www.att.com ((Comments on this story may be sent to [email protected])) |