[June 06, 2011]

Datamark Launches Solution to Combat Misrepresentation

Datamark, the leader in data-driven enrollment marketing, has released its nSite compliance monitoring solution, allowing colleges and universities to monitor third-party online marketing and prospect generation efforts more effectively and efficiently than ever before.

"College and university marketers will have a much bigger responsibility for enforcing the compliance of third-party marketing communications after July 1st, and they therefore need greater visibility into how their partners are generating leads," said Paul Reddy, President of Datamark. "nSite is the most comprehensive solution available on the market today, delivering an easier way for schools to centrally measure, manage and maintain strict compliance."

nSite allows schools to gain deeper insight into what prospective students might view at a given website, generate a prioritized list of sites for evaluation, quickly resolve any issues, and peserve a valuable audit trail. Unlike other compliance monitoring solutions, nSite provides all of the following:

• Technology - delivers full transparency across the Internet as a neutral third party, identifying violations so schools can quickly resolve any issues
• Reporting - tracks the severity and type of violation, including a record of all attempts to correct regulatory breaches
• Customization - provides the flexibility in what a school monitors and how it cures breaches, as well as streamlines communications with lead providers

Datamark will be showcasing nSite at the 2011 APSCU Annual Convention, being held June 6^th - 8^th in Grapevine, Texas. To learn more, visit Datamark at booth #917.

About Datamark

Since 1987, Datamark (www.datamark.com) has provided innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, delivers full-service lead generation and management, and offers conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

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