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Fast Company Names Saab Designer to 100 Most Creative People in Business List
[May 26, 2011]

Fast Company Names Saab Designer to 100 Most Creative People in Business List


May 26, 2011 (Close-Up Media via COMTEX) -- Featured in Fast Company's June 2011 issue is the third annual ranking of The 100 Most Creative People in Business and Saab's Executive Director of Design, Jason Castriota joins the ranking at number 69.

Castriota shares the honor with a list of influential executives, artists and impresarios crafting our culture and our future. The June issue of Fast Company magazine is on newsstands beginning May 24.

"I am incredibly honored to be selected by Fast Company as one of 100 Most Creative People in Business," said Jason Castriota, Executive Director Design, Saab Automobile AB. "To be included within such an impressive list of professionals encompassing technology, entertainment, design and education signifies the breadth and depth that creativity carries to all facets of our lives." Castriota is most recently responsible for creating the next generation of Saab cars the Saab PhoeniX concept. Based on new architecture which will empower the next Saab 9-3 model, the PhoeniX introduces 'aeromotional' design inspired by Saab's aviation roots, the Phoenix captures Saab's new design direction and future technologies.


Castriota joined Pininfarina's design studio in Turin, Italy, where he rose to hold the positions of Chief Designer and Responsible for Special Projects. He took up the position of Director of Design at Stile Bertone in 2008 and then opened a design consultancy with offices in New York and Turin. In June 2010, he was appointed Executive Director Design at Saab Automobile. In this position Castriota and his design company are responsible for exterior and interior design and will lead the design activities at Saab.

Saab, or Svenska Aeroplan Aktiebolaget (Swedish Aircraft Company) was founded as an aircraft manufacturer and revealed its first prototype passenger car 10 years later after the formation of the Saab Car Division.

Fast Company is a progressive business-media brand, with an editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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