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IAB Network and Exchange Quality Assurance Certifies 24/7 Real Media
[April 25, 2011]

IAB Network and Exchange Quality Assurance Certifies 24/7 Real Media


Apr 25, 2011 (Close-Up Media via COMTEX) -- 24/7 Real Media's Global Web Alliance of publisher websites is one of 17 ad networks and exchanges to certify against the IAB Networks and Exchanges Quality Assurance Guidelines.

According to a release, the guidelines are an IAB initiative - steered by 24/7 Real Media's Chairman, Founder and CEO, David Moore during his tenure as IAB Chairman - to provide greater transparency and build trust in the marketplace. Additionally, Nicolle Pangis, SVP, Product Management, Global Media and Technology at 24/7 Real Media, sits on the Steering Committee that helped create the guidelines.



Certified networks receive a compliance seal from the IAB, which ensures that the company adheres to the standards as outlined by the IAB QAG, finalized in June 2010.

With an official launch on April 4, the IAB announced 17 inaugural companies, including 24/7 Real Media, that achieved certification.


24/7 Real Media, a WPP company, provides digital marketing solutions.

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