TMCnet News
Active Endpoints Releases 'Cloud Extend' for Salesforce.comApr 22, 2011 (Close-Up Media via COMTEX) -- Note: This headline and article corrects a previous incorrect one. Close-Up Media regrets the error. Active Endpoints announced the release of Cloud Extend for Salesforce.com, offering user-driven customization to sales managers, sales operations, and product marketing. Natively integrated with Salesforce.com, Cloud Extend enables sales organizations to now capture sales knowledge, replicate successful sales patterns and enforce data consistency. Leading a new wave of companies that are consumerizing Software-as-a-Service (SaaS), Active Endpoints, the process automation company, announced early access to the first in a series of Cloud Extend products for SaaS applications: Cloud Extend for Salesforce.com. There is a huge rush to take advantage of SaaS applications, like Salesforce.com, by large companies and SMBs, and virtually all of the over 90K Salesforce.com customers customize the application to some degree. However, business people are limited in their ability to make major modifications that incorporate their unique sales process or methodology, and as a result, they often require help from IT or third party system integrators. "Sales managers want to get things done faster and under their own control, so how are we going to drive overall adoption of Salesforce.com," asked Mark Taber, CEO of Active Endpoints. "Customization made drop dead simple and at the center of their universe - right inside the Salesforce.com environment. Cloud Extend is pushing the envelope for what business users can do on their own to customize SaaS applications." Cloud Extend for Salesforce.com is built on the Force.com platform of Salesforce.com. It is based on a unique technology foundation that allows for visualization, creation or modification of guidance trees and screenflows that requires no training. Cloud Extend takes all the normal inefficiencies of relying on memory, written notes, and training manuals out of this vital sales process. The use of sales guides improves sales team productivity and achieves important sales executive goals - enforcing data consistency and successful sales patterns that can drive new revenue for the company. An example of the power and simplicity in Cloud Extend for Salesforce.com is the process a sales manager would follow to create an outbound call script. Using the new Script Designer feature embedded in the native Salesforce.com menu structure, a sales manager would: Cloud Extend for Salesforce.com is currently available to a limited number of early access customers and partners. Independent Software Vendors (ISVs) can utilize Cloud Extend to create even more complementary extensions, such as integrating to other SaaS-based CRM applications. ((Comments on this story may be sent to [email protected])) |