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Sorrento Pacific Financial Opts for Albridge Solutions
[April 21, 2011]

Sorrento Pacific Financial Opts for Albridge Solutions


Apr 21, 2011 (Close-Up Media via COMTEX) -- Sorrento Pacific Financial (SPF), a broker-dealer and SEC Registered Investment Adviser providing customized investment, wealth management and insurance solutions to the financial industry, has selected Albridge Solutions, Inc., an affiliate of Pershing, a BNY Mellon company, to provide enhanced data management and wealth reporting solutions to the network of SPF investment advisors, including both independent and bank-based advisors.



SPF will offer six months of the service to advisors free-of-charge.

Albridge's technology consolidates client account data from hundreds of disparate sources - proprietary, banking, brokerage, insurance, retirement, alternatives, trusts, and others - to provide advisors with a more complete view of their clients' holdings.


According to a release, wwo versions of the service will be offered to advisors. Each version will include the "Portfolio Snapshot" report, a tool that represents a combination of the most frequently used reports generated for a specific time period selected by the advisor. The "Portfolio Snapshot" report includes: -A Portfolio Summary -Portfolio Performance by Account -Portfolio Value and Benchmark Information -Asset Allocation graphs depicting portfolio holdings for both Asset Allocation by Investment Objective and Asset Allocation by Asset Type Other advisor and client-facing reports and tools offered include compliance reports, navigational tools, data entry tools, portfolio holdings, investor transactions and a centralized control center.

Rick Dahl, SPF senior vice president, said, "At SPF we understand the requirements for top performing investment programs, and provide unmatched technology to support every aspect of the retail investment business. Our dedicated program development team regularly integrates tools to make our advisors more productive and effective, and Albridge helps us do that. Providing tools powered by Albridge is another way we help our advisors perform at their full potential - we're looking forward to the results." More company information: www.sorrentopacific.com ((Comments on this story may be sent to [email protected]))

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