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PlusNetMarketing Taps Dave Nazaruk as Senior VP of SalesApr 06, 2011 (Close-Up Media via COMTEX) -- Multi-channel retail promotions technology firm, PlusNetMarketing, announced it has hired Dave Nazaruk as Senior Vice President of Sales. Nazaruk comes from healthcare information and technology companies StayWell/MediMedia, Thomson Science, Reed Elsevier, and W.B. Saunders, according to the Company. He spent the last 7 years focused on the retail sector, working with category leaders such as Kroger, Safeway, Rite Aid and Target to create targeted, private-labeled consumer health marketing and communications programs. In his new role, Nazaruk will support PlusNet's initiative to drive health and wellness promotional opportunities for retailers. Representing PlusNet, Nazaruk's first step towards this goal will be participating on a panel at the Food Marketing Institute's Health & Wellness Conference, April 3-5th at the Omni Orlando Resort in ChampionsGate (Orlando, Fl). PlusNet's Nazaruk will serve as one of two experts on the FMI panel entitled "Health System Reform: Opportunities for a new healthcare experience." He will discuss the opportunities for the retail industry to create a new model for bringing health and wellness support to consumers as a result of new and forthcoming changes to the healthcare system. According to Nazaruk, food and pharmacy retailers are a natural part of a community infrastructure that should be leveraged to engage customers during every part of their healthcare experience. PlusNet said its rebranded Conversation with the Customer platform allows retailers to access consumer data, and then deliver highly personalized health solutions. Specifically, the firm's multi-channel approach helps retailers establish programs that: -Provide customer-centric marketing across all channels using existing POS systems -Motivate and drive long-term consumer commitment with the retailer as a partner -Incent and reward healthy consumer lifestyle choices, and build revenues and loyalty "Health and wellness resources provided by retailers offer tremendous possibilities and are in high demand. Through our technology, we empower retailers to capitalize on this demand and create highly personalized and relevant tools that encourage healthful purchases and activities in a secure, private manner," said Ed Devlin, CEO at PlusNet. "Now, with Dave leading the charge in this area, we're well-positioned to help retailers put forth engaging consumer health & wellness programs. Dave's skillset aligns perfectly with the needs of our customers and our corporate goals." PlusNetMarketing is based outside of Philadelphia, Pennsylvania with North American based customer care and fulfillment facilities. The company is a rebate transaction processor, with patented technology, offering retailers, manufacturers, and their customers an online solution to redeem, validate, and fulfill rebates electronically. More information: pnmarketing.com ((Comments on this story may be sent to [email protected])) |