[April 01, 2011] EcoAlign Releases Findings of Consumer Survey on Energy Efficient Lighting Options Tweet Mar 31, 2011 (Close-Up Media via COMTEX) -- EcoAlign, a strategic marketing agency in the energy sector, announced that it released the findings of a consumer survey examining customer perceptions of more energy efficient lighting options ("CFLs" and "LEDs") as compared with traditional incandescent lighting. "Americans have fully embraced more energy efficient lighting options such as CFLs and LEDs," stated Jamie Wimberly, CEO of EcoAlign. "Moreover, a large majority of Americans clearly support higher efficiency standards." According to a release, the top line findings from EcoPinion No. 10 include: -A majority of Americans have installed some type of energy efficient lighting in their homes. -Two-thirds of respondents gave CFL bulbs a top-three box overall performance rating and over half of Americans gave the highest ratings to LEDs. -Americans don't necessarily buy the cheapest fixture on the market, with price being lower down the list of considerations. -If cost is not a consideration, one-third of all Americans considers CFLs to be better lighting options for their homes and would choose CFLs over other lighting options. One-fourth of Americans would prefer LEDs over other lighting options. -When asked to rate the best reasons for using energy efficient lighting, Americans value the energy efficiency aspect of lighting for the ability to "save energy" and "save money." -Sixty percent of Americans were unaware of a federal law requiring a 28 percent improvement in lighting efficiency, effectively phasing out most traditional incandescent lamps. Yet, two-thirds of Americans feel that is a good idea. -Many Americans (41 percent) do not know whether their utility offer incentives for energy efficient lighting. Yet, 87 percent of Americans think incentives are a good idea. "A fundamental shift is occurring in American attitudes towards energy efficiency," stated Jamie Wimberly. "Efficiency is now more anchored in performance, meaning that more efficient products perform differently and better than less efficient products, and thus are more desired." EcoAlign is the energy and environment marketing agency and an affiliate of DEFG LLC. More Information: ecoalign.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]