| [March 30, 2011] |
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Energy Efficient Data Center Technologies to Represent 28% of Total Market Investment by 2015, According to Pike Research
BOULDER, Colo. --(Business Wire)--
The energy costs of information technology (IT) are becoming
increasingly visible for enterprises in a variety of industries. In the
past, energy consumption was not seen as a priority issue in the data
center and the split of responsibilities between IT and facilities
organizations within the enterprise made it easy to skirt the issue of
energy efficiency. However, according to a recent report from Pike
Research, this dynamic is changing quickly, and the
cleantech market intelligence firm forecasts that by 2015, global
investment in energy efficient data center technologies will represent
28% of the $150 billion data center infrastructure market.
"The green data center has evolved in response to concern over
energy use, but it is also connected to the broader transformation that
data centers are undergoing," says senior analyst Eric Woods. "Data
centers of the future will be more energy efficient, more adaptable to
new business needs and new technology opportunities, and virtualized to
ensure optimal use of IT resources, space, and energy."
As part of its analysis, Pike Research (News - Alert) has identified seven key
trends that are shaping the future of the green data center:
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Taming Moore's Law - IT managers are recognizing the
energy and environmental costs of the continuing expansion of
computing power, and are actively looking for ways to counteract them.
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The Virtualized Data Center - Over the next five years,
data centers will move toward a totally virtualized environment that
can provide computer services from both public and private cloud
models.
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Dynamic Infrastructure - The life cycles of power and
cooling infrastructure will become more aligned with the IT assets it
supports.
-
Integrated Management and Monitoring Systems - More
dynamic data centers will require more sophisticated management tools
and a holistic view of the entire ecosystem.
-
Business Value - The relationship between the data center
and the business it serves is changing. If the data center is to be
part of a broader sustainability program, then its true cost must be
more visible to the business.
-
New Metrics - Power usage effectiveness (PUE) ratings are
a first step for new data center metrics, but PUE hides as much as it
discloses and more work will be needed to define an acceptable measure
for the productivity of the data center.
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From Modular Design to the Green Data Factory -
Modularization in data center design will be combined with more
flexible approaches to provisioning. This is part of a broader shift
to an industrialized view of the data center.
Pike Research's report, "Green
Data Centers", examines green data center trends, and
forecasts the size and growth of the market opportunity by region and
technology through 2015. The report analyzes new developments in power
and cooling infrastructure, server, storage and network technology, and
software management systems that are underpinning green data centers.
The study also profiles the strategies of key players in terms of their
market approach, technical innovations, and internal efforts to create
energy efficient data centers. An Executive Summary of the report is
available for free download on the firm's website.
Pike Research is a market research and consulting firm that
provides in-depth analysis of global clean technology markets. The
company's research methodology combines supply-side industry analysis,
end-user primary research and demand assessment, and deep examination of
technology trends to provide a comprehensive view of the Smart Energy,
Smart Grid, Smart Transportation, Smart Industry, and Smart Buildings
sectors. For more information, visit www.pikeresearch.com
or call +1.303.997.7609.
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