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iQmetrix Launches Interactive Retail Platform for Wireless ConsumersMar 24, 2011 (Close-Up Media via COMTEX) -- iQmetrix announced the Launch of XQ Interactive Retail, its new digital media solution. XQ transforms the retail space with a suite of dynamic digital media solutions that entertain, educate and guide shoppers through the process of buying a mobile device. XQ technology bridges the gap between online and brick-and-mortar shopping. Displaying a continuous flow of interactive media, XQ brings the store to life and pulls customers in with eye-catching content. Once in store, customers can use XQ to browse product catalogs to select a device, a rate plan, features, add-on accessories and promotions. "Online and mobile technologies have changed the way people shop, and the wireless industry is at the center of this shift, which is why we're excited to launch XQ Interactive Retail at CTIA," said Christopher Krywulak, President and CEO of iQmetrix. "Retailers have told us they are excited to use XQ to deliver an experience beyond their customer's expectations." XQ also gives wireless retailers a distinct competitive advantage. XQ's integrates directly with RQ4, iQmetrix's retail management system, allowing retailers to customize the experience of each shopper, which maximizes use of customer profile information, purchasing history, inventory data and more. The hassle of sourcing and creating content is eliminated with iQ Catalog, also integrated with the XQ suite. Content such as product images and videos, rate plans and product prices are aggregated from a variety of trusted industry sources, including carriers, manufacturers, distributors and partners. Retailers also have the ability to upload their own content. "We can't wait to offer the XQ Interactive Retail experience to our customers," says Ajay Bhumitra, President of Arjay Wireless, a 33-location dealer based in Long Island, N.Y. "Shopping for a new phone can be complicated, so breaking down the shopping sequence with a familiar 'online interface' in the physical store makes it a lot easier for us to sell product. And since XQ is integrated with RQ4, we can really leverage both solutions to improve our all aspects of our retail business, from the back to the front of the house." iQmetrix Software Development Corp. is a provider of retail management systems for the cellular and wireless retail and telecommunications industries. More Information: www.EnergizingRetail.com www.iQmetrix.com ((Comments on this story may be sent to [email protected])) |