[March 22, 2011]

Vision Chain Selected by Newell Rubbermaid for Global, Enterprise Demand Signal Repository and Demand Analytics

Vision Chain, Inc. (www.visionchain.com), the market share leader in Demand Signal Repository (DSR) software for consumer products companies, announced today that Newell Rubbermaid, a global marketer of consumer and commercial products, is implementing the Vision Chain technology platform to enhance its category management, in-stock, execution, and performance management decisions across its retailer customer base.

"The Vision Chain solution will enable us to gain better consumer insights to win at the point of sale," said Gordon Steele, Newell Rubbermaid's Chief Information Officer. "With Vision Chain, we can manage multiple demand data sources and execute predictive analytics in the same industry-leading manner across our brands, across our retail customers, across the globe."

Newell Rubbermaid, whose key brands include Rubbermaidsup>®, Sharpie^®, Graco^®, Calphalon^®, Irwin^®, Levolor^®, and Goody^®, will use Vision Chain to cleanse and analyze the multi-retailer demand, inventory, point of sale (POS), pricing and syndicate data to strengthen category management and identify opportunities globally. As an enterprise solution, Vision Chain easily scales to support the multi-retailer system Newell Rubbermaid needs as it sells in its many product categories.

"Newell Rubbermaid's sources of demand data are very broad," said Kevin McCurdy, Vice President of Sales at Vision Chain. "In addition, our integration with SAP (News - Alert) and being a SAP Endorsed Business Solution is unique in the industry, as Vision Chain offers both software-as-a-service and its traditional on-premise architecture. We are excited to have Newell Rubbermaid as a partner and customer."

"We believe Vision Chain fits best with our SAP deployment," added Steele. "One of our key selection criteria was to ensure our DSR would have seamless integration with SAP and thus customer facing and internal business processes."

About Vision Chain, Inc.

Vision Chain, Inc. is the market leading enterprise demand signal repository and predictive category, sales, and supply chain analytics solution used by the world's largest consumer products companies. Vision Chain is the number one choice among sales, category management and supply chain personnel for creating a single, centralized source of demand data to drive retail product sales. Clients include Bayer Healthcare LLC, The Dannon Company, Del Monte Foods, General Mills, Hasbro, H.J. Heinz, Mead Johnson Nutritionals, Merck Consumer Care, Newell Rubbermaid, Inc., Pfizer, Inc. and The Scotts Miracle-Gro Company. For more information, visit www.visionchain.com.

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