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'Mobistar launches new mobile portal with Momac's mvolve'(DMeurope Via Acquire Media NewsEdge) Belgian mobile operator Mobistar has launched a new mobile portal powered by Momac's cloud-based platform mvolve. The new portal integrates the client's CRM system, enhancing end-user experience via an exceedingly personalised set of services and offerings. "The managed service results in a cutting-edge portal with much more flexibility, easily upgraded, with direct impact on sales and customer satisfaction," said Mobistar portal product manager Benoit Berthelot. With the portal, Mobistar will be able to transform customer data into a marketable asset by penetrating its CRM systems and tailoring content and offers to individual end-users. To further its consumer-centric service, the integration of Mobistar self-care services are on the horizon. The mvolve platform is a wholly integrated solution giving customers total control over their mobile assets while offering comprehensive support of HTML5, rich-media styling and content device adaptation that create mobile front-ends and user interfaces. In addition to tapping into Mobistar's billing and CRM systems, Momac will aggregate all editorial and premium content and assume full management of the portal as well as all content providers. Mvolve is currently managing the operator's entire hosting and mobile download service aggregation, including all game, full-track and ringtone storefronts. Consequently, Mobistar reduced the number of service and content providers from 15 to 1, slashing total cost of ownership (TCO). (Distributed for DMeurope.com via M2 Communications (www.m2.com)) (c) 2011 DMeurope.com ( |