[March 08, 2011]

Research and Markets: Global Retail RFID Market 2010-2014

Research and Markets (http://www.researchandmarkets.com/research/7bc9e9/global_retail_rfid) has announced the addition of the "Global Retail RFID Market 2010-2014" report to their offering.

RFID technology has been witnessing huge potential in the retail sector. Retailers have been effectively using RFID technology to reduce stock outs, improve stock replenishment and improve operational efficiency overall. With the strong competition every retailer is looking to cut costs while improving sales. RFID has been effectively aiding this goal.

The increase in item level tagging especially in the apparel industry has been driving the growth of RFID in the retail industry. However data security issues continue to be a challenge to the growth of this industry.

TechNavio's Global Retail RFID Market 2010-2014 report has been prepared based on an in-depth study of the market along with inputs from various experts. The report contains market and vendor landscape supported by drivers, restraints and trends.

The report covers the current RFID market for the retail industry at a global level. The report also profiles leading vendors in this market.

Executive Summary:

Technology taking Customer Management in Retail Industry to the Next Level

Companies in the retail industry want to truly understand buying behavior to drive sales and profitability. The gigantic amount of information being generated across the supply chain requires sophisticated tools for analysis. These factors have been encouraging the retail industry to invest in technologies such as business intelligence software.

According to TechNavio, the market for business intelligence software in retail industries is forecasted to reach $893.49 million by 2012. These kinds of technologies have been enabling companies to maximize the value of information and aid in better business decision making.

Other technologies that are being effectively used in the retail industry include customer relationship management (CRM) software which aids various retail organizations to maintain customer loyalty and satisfaction. CRM software also enables organizations to understand customer needs and deliver a positive customer experience. Key trends in the industry:

• Strong demand in the Data Capture Hardware market for RFID hardware (tags, readers, encoders etc)
• The retail market is witnessing an increasing demand for the real-time architecture based data warehouse software
• The web version of digital assessment models is becoming a popular trend in the retail industry
• Several retailers are migrating to integrated solutions from the earlier disparate SCM solutions

Key Topics Covered:

• Executive Summary
• Introduction
• Market Landscape
• Vendor Landscape
• Market Growth Drivers
• Market Challenges
• Market Trends
• Key Vendor Analysis
• Other reports in the series

Companies Mentioned:

• Alien Technology
• Motorola
• Checkpoint Systems
• Impinj Inc
• Intermec (News - Alert) Inc.
• Texas Instruments

For more information visit http://www.researchandmarkets.com/research/7bc9e9/global_retail_rfid.

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