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NeoMedia Technologies Releases Whitepaper, Guide to Mobile Barcode Campaign ImplementationMar 02, 2011 (Close-Up Media via COMTEX) -- NeoMedia Technologies, Inc., a provider of mobile barcode scanning solutions, has announced the publication of the latest whitepaper in its educational series. In a release, the Company said that 'How to Create a Mobile Barcode Program' is a thorough examination of everything that brands and marketers need to know and consider when implementing a mobile barcode campaign, from an overview of the ways in which mobile barcodes can be utilized to how to plan for and achieve successful campaign performance. The whitepaper includes advice on choosing the right mobile barcode partner, collateral design and campaign incentives for the consumer, as well as real world examples of great implementations. "Mobile barcodes are poised to become a dominant cross media campaign element, ushering in a new era of interactivity and one-to-one dialogue with the consumer. When executed correctly, mobile barcodes become an enabler to unlock a relevant, dynamic, and interactive experience," said NeoMedia CEO Laura Marriott. "Ensuring a good consumer experience, with every scan, will be vital for the continued growth and adoption of this essential mobile media element, so we feel it is essential to provide the how to's for putting a mobile barcode-enabled campaign together." NeoMedia said that the whitepaper, available to download from neom.com/resources/white_papers, is the accumulation of its expertise and knowledge as market leaders in mobile barcode scanning solutions and intellectual property. It is the second in a planned series of whitepapers aimed to educate brands and marketers worldwide, and follows on from the publication of '2D Barcodes - The Definitive Guide' in November 2010; a whitepaper exploring the evolution of 2D barcodes and the different variations available in the market today. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ] |