[February 24, 2011] Research and Markets Adds Report: Driving Forces of the Indian MVAS Market Tweet Feb 24, 2011 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of the "Driving Forces of the Indian MVAS Market" report to its offerings. In a release, Research and Markets noted that report highlights include: Telecom operators worldwide are turning to Value Added Service (VAS) to drive growth and profitability. On the supply side, declining Average Revenue Per User (ARPUs), falling Minutes Per User (MPU), saturating telecom markets, and a high churn rate have generated the urgent need for a growth engine of the future in the form of mobile VAS. On the demand (subscribers) side, there are equally compelling drivers like the increasing convergence of content and entertainment, need for anytime-anywhere access to email and social networking sites, rapid adoption of VAS offerings, and increasing affordability. Telecom operators, battling stiff competition and having already invested billions of dollars in building market share, are left with no option but to look for newer ways to recover their investment and retain market share profitably. The report entitled "Driving Forces of the Indian MVAS Market" report provides an analysis of the current status and overall growth of the Indian MVAS market. The report gives an insight into the various trends and developments that are currently taking place in the country's MVAS market and substantiates data with necessary statistics. With the synchronization of all the factors, the report presents a logical analysis of the opportunities present in the country's MVAS sector. The report also studies and analyzes the impact of the 3G auctions on the future growth of the Indian MVAS market. Specific segment wise information covering the rural, urban and enterprise consumers has also been included in the report. This report starts with an overview of the evolution of MVAS and then probes into the emergence of an MVAS ecosystem wherein content developers, content aggregators, platform enablers, and telecom operators are collaborating, to create wholesome value rather than being satellite contributors operating from their own silos. Moreover, the report provides competitive landscape of the sector and provides brief overview of the key players. Report information: http://www.researchandmarkets.com/research/a3c56a/driving_forces_of ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]