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Silent Communication Challenges Wholesale Applications Community Members to Conquer Mobile Fragmentation Today
[February 14, 2011]

Silent Communication Challenges Wholesale Applications Community Members to Conquer Mobile Fragmentation Today


TEL AVIV, Israel --(Business Wire)--

In anticipation of the Wholesale Applications Community's planned announcements and demonstrations for Mobile World Congress (News - Alert) 2011, Silent Communication's CEO Max Bluvband issued the following open memo to the Wholesale Applications Community's members:

"Silent Communication (News - Alert) applauds Wholesale Applications Community members for working together to overcome mobile fragmentation and advance the goals of the mobile telecoms community. The continued proliferation of mobile devices and operating systems presents a daunting challenge to the mobile ecosystem, and this challenge is especially pronounced for mobile network operators seeking to expand their presence in the high-value mobile application marketplace.

"Fortunately there is a solution. And though it may take the Wholesale Applications Community years to realize its goal of overcoming mobile fragmentation, mobile network operators needn't wait another day to embrace technology that enables them to roll out high-value services to their subscribers across all devices and operating systems. Silent Communication offers this capability today. We have invested the research and development resources and done the hard work to make this capability a reality.

"Silent Communication's serverless Device and Network Agnostic (DANA) deployment technology for mobile clients enables mobile operators to roll out high-value services to any mobile device on any VAS provider network infrastructure (Alcatel-Lucent, Comverse (News - Alert), Ericsson, Acision, Unisys, etc), with support for mobile operating systems including Java, Symbian, Android, iPhone, Blackberry, BREW and Windows Mobile. The value of DANA has been proven clearly in the mobile marketplace, where it has facilitated the successful roll-out of services spaning Visual Voicemail, Mobile TV and Application Stores - applications that open significant revenue streams for operators.



"The resources and time required to develop customized services for an ever-expanding universe of devices and operating systems is immense, and operators have largely ceded this activity to the developer community and instead focused their efforts on building out network infrastructure. In so doing, operators are ceding significant app-driven revenue while assuming the tremendous cost burden of accommodating skyrocketing app-driven data traffic.

"Operators seeking to advance their interests in the mobile application value chain have the means to do so today. We encourage their efforts, and we offer them our immediate support." - Max Bluvband, CEO, Silent Communication


Silent Communication at Mobile World Congress 2011

Silent Communication will be demonstrating its device and network agnostic mobile clients and services at Mobile World Congress 2011. Attendees can visit Silent Communication at Hall 1 Stand 1F02.

About Silent Communication's DANA Deployment Technology

DANA is Silent Communication's serverless Device and Network Agnostic deployment technology for mobile clients.

As mobile devices and operating systems continue to proliferate, mobile network operators are challenged to get to market quickly with differentiating, revenue-driving services that can be implemented across the full subscriber base. Resource constraints force mobile operators to make hard choices about the devices they'll support with a new service, and in the many months it takes to bring a new service to market, a new generation of devices and operating systems will have emerged. This model practically ensures that service provider are late to market with services for the newest, most coveted devices in their portfolio, negatively impacting revenue and customer satisfaction.

Silent Communication's serverless Device and Network Agnostic (DANA) deployment technology eliminates these challenges. Development cycles are reduced from months to weeks, and all devices are supported on 'day one' of the service launch. This capability ensures that mobile operators can drive revenue quickly with high-value services, and customers don't have to wait to obtain the services that they demand.

For more information about Silent Communication's DANA deployment technology and advanced mobile client solutions, visit www.silentcom.com

About Silent Communication

The pioneering provider of Device and Network Agnostic (DANA) mobile client solutions, Silent Communication works with mobile network operators, device manufacturers and value added service (VAS) providers to rapidly expand deployment and revenue opportunities for mobile Value Added Services. Silent Communication applies its advanced, serverless DANA deployment technology to popular services to ensure that they operate on any device and on any network. Customers include tier one companies such as Sony Ericsson (News - Alert), Telecom Italy Mobile, MTS, Safaricom, BSNL, France Telecom, Reliance, and more. Silent Communication is headquartered in Israel and backed by Sequoia Capital (News - Alert) and Yair Goldfinger.


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