[December 07, 2010]

SensorLogic Names Ric Murray Senior Vice President of Sales and Business Development

SensorLogic, Inc., a leading service delivery platform provider for machine-to-machine (M2M) applications, today announced that Ric. Murray has joined the executive team as Senior Vice President of Sales and Business Development. Murray was most recently Vice President of International Business Development at Jasper Wireless (News - Alert), a worldwide leader in carrier platforms for M2M solutions. The company also announced today in a separate release that Paul Henderson has been named Vice President of Marketing and Product Management.

Murray brings more than 25 years of experience in business development for carrier solutions to his new role. Prior to Jasper Wireless, he was at Cingular (News - Alert) Wireless and SBC, Inc., now AT&T where he served as Vice President - National Wholesale for Cingular Wireless leading the development and operations of Cingular's wholesale reseller business. Prior to this role, he was head of Emerging Channels responsible for the development and support of new distribution channels including wholesale, national prepaid distribution, telematics and indirect e-commerce.

Befor joining Cingular at its inception, Murray spent seven years in SBC's international group where he last served as Director for International Business Development. During that time he was Head of Sales & Marketing for the second mobile GSM license start-up in Switzerland and a member of the start-up team at SFR (News - Alert), the second GSM operator in France, where he was assigned to the sales and distribution group.

"Ric has been at the forefront of bringing wireless solutions to market for more than two decades and is a proven executive with market leaders. He helped lead the new generation of innovation and solutions in the M2M market and will continue to do the same at SensorLogic (News - Alert)," said Michael Campbell, President and CEO of SensorLogic. "Ric is a key part of the team that will ensure SensorLogic's disruptive technology and business model have a lasting impact on this rapidly-growing market. I look forward to working with him to drive our company through its next phase of growth."

"M2M is a critical focus for carriers and other service providers who are looking to augment their revenue streams," said Murray. "SensorLogic's cloud-based service delivery platform is exactly the type of solution that will create significant new sources of revenue around new, value-added M2M services."

About SensorLogic

SensorLogic powers the next generation of machine-to-machine applications (M2M 2.0) that help people and businesses harness real-time intelligence from smart devices. The company's cloud-based Service Delivery Platform delivers M2M-as-a-Service to solution providers, wireless network operators, system integrators, original equipment manufacturers and enterprise IT organizations. SensorLogic products help companies rapidly build and deploy valuable, automated services that manage and monetize the connected world.

For more information, visit www.sensorlogic.com.

Copyright © 2010 SensorLogic, Inc. All rights reserved. SensorLogic is a registered trademark of SensorLogic, Inc. All trademarks held by their respective holders.

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