[December 07, 2010] Aggregate Industries Selects Astadia to Improve Sales Productivity with Salesforce CRM Tweet Dec 07, 2010 (PRWeb.com via COMTEX) -- ith Astadia and Cast Iron technology, Aggregate Industries can increase sales productivity by integrating its financial and front end systems. With their Salesforce CRM deployment, Aggregate now experiences exponential lead volume, improved close rates, new delivery efficiency, sales accountability, and improved information accuracy and availability. The announcement was made today at Dreamforce 2010, the cloud computing event of the year. "Methodology was the difference and it was clear that Astadia understood our business needs and brought structure and methodology to our processes," said Don Schoeman, VP of Commercial, Aggregate Industries. "Astadia asked the right questions and ensured that the team collected the right information during the design process in order to ensure our success." Aggregate sales reps use Salesforce CRM to proactively filter and manage projects bidding in their territories, which are automatically assigned by division, as well as geographically. Project leads are routed by zip code to the sales rep assigned to that territory. Prior to Astadia's solution, several Aggregate sales reps were tracking each opportunity until it closed; now the individual who receives the lead for the assigned territory is responsible until the bid closes. Additionally, Aggregate's operations team is able to use data extracts from Salesforce CRM to determine upcoming volume off-takes by product. If necessary, they have the visibility to adjust plant capacity to meet demand. Interactions have improved between the Aggregate, Ready Mix and Asphalt sales teams by working together to manage cross sell opportunities. Dreamforce is the industry's leading global cloud computing event focused on inspiring customer, partner and developer success with cloud computing. Over the past 10 years the cloud computing economy has radically changed the way companies operate. Now as we enter the next phase, cloud computing is becoming inherently social, real-time and mobile. Dreamforce is where this transition is happening with hundreds of salesforce.com partners exhibiting the latest cloud offerings, as well as training sessions, seminars and breakout sessions. About Astadia Astadia is a leading systems integrator and management consultancy focused on data-driven business process optimization of sales, marketing and customer service organizations. We leverage best-of-breed Cloud technologies from an unparalleled team of strategic partners, including salesforce.com, Google, and Eloqua. Our certified consultants have deployed more than 6,000 projects in over 30 countries around the globe. We build long lasting relationships with our clients, driving business transformation and application rationalization that yields measureable results. For more information, visit astadia.com/. Follow us on Twitter at @AstadiaCloud. Media Contact: Hannah Plumley Astadia 972-865-2187 hplumley(at)astadia(dot)com ### Read the full story at http://www.prweb.com/releases/Astadia/Aggregate-Industries/prweb4859594.htm PRWeb.com [ Back To TMCnet.com's Homepage ]