[December 06, 2010]

How the Mobile Web Will Change Mobile Banking

As smartphone use rises, banks are looking for ways to help people bank on-the-go and build loyalty. But few banks have invested heavily in mobile web technology, opting instead to develop device-specific downloadable mobile apps. According to a new report released today by web researchers Change Sciences Group, this is likely to change.

"The mobile web is beginning to come into its own and will one day become the mobile platform of choice for consumers. There's no hassle of downloading an app. For banks, developing to one platform will reduce costs and complexity," said Steve Ellis, a Change Sciences Partner and one of the athors of the report.

According to the research only a few sites have fully embraced the mobile web, with Bank of America being the most advanced. Most mobile web banking sites currently suffer from usability gaffes, primitive features, and poor look-and-feel. Other banks covered in the research include BB&T, Chase, ING Direct, and PNC (News - Alert).

To learn more about the research, get the complete site rankings and data highlights: download the research fact sheet at http://www.changesciences.com/Reports/Mobile-Banking.

About Change Sciences Group

Change Sciences was founded in 2000 to bring advanced user experience research methodologies to the web. The results produced by its Kantuit^TM interactive user experience modeling technology are used by the world's top companies to improve how prospects, customers, and employees experience interactive applications.

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