[November 16, 2010] PepsiCo partners with Sun Life Stadium for recycling program Tweet Nov 16, 2010 (Datamonitor via COMTEX) -- The PepsiCo Dream Machine recycling initiative has partnered with Sun Life Stadium, home of the National Football League's Miami Dolphins, to make recycling bins and interactive kiosks available to stadium visitors. Five Dream Machine interactive kiosks and more than 70 static bins are now available throughout the stadium and parking lot to capture plastic and aluminum beverage containers, PepsiCo said. "We are proud to partner with PepsiCo on this important initiative that positively impacts our environment, while helping post 9/11 veterans," said Adam Grossman, Senior vice president of Public Affairs for the Miami Dolphins. "The Dream Machine complements our tribute to veterans at this Sunday's game, along with our ongoing green initiatives at Sun Life Stadium." The Dream Machine recycling initiative - a multi-year collaboration between PepsiCo, Waste Management, Greenopolis and Keep America Beautiful - is designed to give people a convenient and rewarding way to recycle on-the-go, and drive success against PepsiCo's goal of increasing the US beverage container recycling rate from 34 percent to 50 percent by 2018. Dream Machine kiosks are computerized receptacles that operate on the Greenopolis platform and use an innovative point system to reward individuals for every bottle or can they recycle in a kiosk, the company added. "We are excited that Sun Life Stadium has joined the Dream Machine program, giving fans a convenient and rewarding option for recycling on game day, as well as an opportunity to support those who served and were wounded in the US armed forces," said Jeremy Cage, Senior vice president of Innovation and Insights, PepsiCo Beverages Americas. http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon [ Back To TMCnet.com's Homepage ]