[October 26, 2010] ABI Research Reports Alternative Positioning Technologies to Generate Over $2.5 Billion by 2015 Tweet Oct 27, 2010 (Close-Up Media via COMTEX) -- The market for alternative positioning technologies in consumer devices, including mobile phones, portable computing, and cameras, is set to explode over the next five years, with revenues reaching more than $2.5 billion by 2015. ABI Research senior analyst Patrick Connolly comments: "The demand for low cost, ubiquitous location data has increased significantly over the last 12 months. Companies such as Google, Microsoft, Apple, Nokia, Facebook and others are battling to enable and control consumer location. This will bring new opportunities and threats to the market but ultimately will drive a 400 percent increase in alternative location technology penetration across a range of portable devices, location technologies and location providers." "Despite the emergence of free alternative location from a number of the companies mentioned above, ABI Research believes there are still huge revenue streams for providers of existing alternative location technologies (e.g. Wi-Fi, cellular, TV) as well as emerging technologies (sensors, 2D codes, NFC, etc). As the market changes, companies will also increasingly move towards new forms of revenue such as advertising, analytics and marketing." The LBS market is changing and new business models are required. GPS alone will not be sufficient to support the next generation of services and revenue streams. Services such as local search, location-based advertising, geotagging, social networking and augmented reality are all significantly improved through increased accuracy and indoor/ubiquitous location. ABI Research's "Alternative Positioning Technologies" study provides forecasts for each location technology (individual and hybrid), across all key portable device markets, enabling companies to see the complete market. ABI Research provides analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. More Information: www.abiresearch.com http://www.abiresearch.com/research/1005214 ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]