Author and Blogger Presents on Social CRM Trends to Jacada Customers

By Rahul Arora

TMCnet Contributor

 

To educate its customers about social CRM trends, Jacada Ltd., a leading provider of customer experience management and process optimization solutions for customer service operations, has launched an online blogging and customer education program, 'Customer Service 2.0: Access the Experts.' Exclusively available on Jacada (News - Alert).com, the program will run through the end of October.

 

As part of this educational series, Brent Leary, co-founder and partner of CRM Essentials, has organized a complementary webinar called 'How Social Media, Location-Based Services & Mobile Technology are Changing the Rules of Customer Engagement." The webinar will outline the importance of integrating social tools into traditional customer service processes as well as the impact social media, location-based services and the latest mobile technology is having on the customer experience.

 

'I'm very pleased to be able to bring Brent Leary to the Jacada audience,' said Jennifer Childress, director of marketing communications for North America, in a statement. 'Understanding how to utilize new social channels and how to change the style of communication to fit this new space is something everyone is talking about.'

 

'I'm looking forward to speaking about social CRM trends in this upcoming webinar with Jacada,' said Leary. 'I think it's important that businesses understand the challenges of integrating a social strategy within a traditional customer engagement but also realize the benefits associated with leveraging social channels to more effectively communicate with their current customers.'

 

This is not the first time Leary will speak in a webinar. The CRM industry analyst, advisor, author, speaker and award-winning blogger has already addressed many such events that have highlighted the importance of social CRM trends. Leary has also been been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. He also writes social CRM column for Inc.com's technology site, and serves as blogger-in-residence for TheSocialCustomer.com.