[October 06, 2010] PaperThin Adds 2 Social Media-Focused Apps to Marketing Solutions Tweet Oct 06, 2010 (Close-Up Media via COMTEX) -- PaperThin, Inc., provider of the Web content management solution CommonSpot, added two new social media-focused apps to its suite of marketing solutions. According to a release, the apps enable organizations to drive traffic and content from websites to Facebook and Twitter, and enable community to interact with and share that content thus expanding brand footprints through company-driven and user-recommended content. "Facebook and Twitter drive enormous value both in direct cultivation and support for customers, but also in downstream conversion activity. With the new tools from PaperThin, we don't have to drive customer activity away from our website. Instead, we can host Facebook and Twitter interactions on our website, allowing us to have the best of both worlds," said Rob Brosnan, director of web and digital communications, Seton Hall University. "Now conversations can take place inside the product catalog or at the conversion point. ROI improves from both the enhanced customer experience and from the appreciation of the investment we have already made in our website." "Marketers are starting to see the real value that social media sites can bring to the bottom line. Our new apps enable organizations to expand brand footprints through multiple Web channels letting site visitors experience their brand where and how they want," said Bob Cellucci, senior vice president of sales and marketing for PaperThin. "They can share their 'likes' and experiences with their network of friends and with your site visitors right on the page. This drives traffic and traffic drives leads." CommonSpot is a Web content management solution that enables organizations to improve productivity and achieve better results from their Web initiatives, the Company said. More information: www.paperthin.com. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]