[September 17, 2010] mShopper launches new self-service e-commerce platform Tweet (Telecomworldwire Via Acquire Media NewsEdge) Mobile commerce specialist mShopper announced yesterday the commercial availability of its self-service B2B Commerce Platform, which allows retailers of any size to create a mobile e-commerce site. The company said that the platform allows retailers to create an account, upload their existing product data feed and design their own custom branded e-commerce site very rapidly. Full help, in the form of detailed instructions, instructional videos and an extensive FAQ section, is available throughout the process. The platform includes design tools to create custom headers, copy and other branding elements, built-in merchandising tools to feature hot deals and to change prices interactively, search engine optimisation tools and modules to create customised applications and submit them to major App Stores. It also features a built in analytic dashboard that can display traffic, sales and profitability metrics. mShopper gave no details of the cost of the service. ((Comments on this story may be sent to [email protected])) (c) 2010 M2 COMMUNICATIONS [ Back To TMCnet.com's Homepage ]