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Infusionsoft Ramps Up with API Developers CenterSep 14, 2010 (Close-Up Media via COMTEX) -- Infusionsoft, a provider of email marketing 2.0 for small businesses, announced its new API Developers Center. According to a release, now developers who work with the Infusionsoft API have access to an online support community where they can connect with other developers; share tips and advice on the API; and access code examples and all the documentation to help them build rich, customized applications for Infusionsoft's small business users. The Infusionsoft API enables small businesses to build custom implementations while tapping into the pervasive and satisfying features of Infusionsoft itself. Integrations include synchronizing Infusionsoft with other databases, shopping carts, content management systems, membership sites and much more. "Our API usage is increasing every month," said Marc Chesley, VP of Development and Technology. "About 20 percent of our customers currently leverage the power of Infusionsoft by connecting their third-party applications and services through our API. The Infusionsoft API provides access to our robust all-in-one solution including email marketing, full-featured CRM, marketing automation, e-commerce and referral marketing. The growing developers community is a thriving ecosystem. We wanted to make the process as simple as possible for developers so that users experience the full benefit from Infusionsoft's proprietary automation engine and segmentation capabilities." Infusionsoft noted that the API is important to small business users because it allows them to leverage other solutions seamlessly with their Infusionsoft application. A growing ecosystem of developers who use the API illustrates the Developers Center's importance. "I can testify to the power of the API: it's extremely fast and accurate, gives me access to nearly every nook and cranny of the application itself, and I am able to program complex processes very quickly and efficiently," said Bob Keen, developer of InfusionWP, an Infusionsoft-WordPress integration. "I have tried several other APIs, but all have failed to provide even the most basic necessities to build data rich, interactive applications. The API Developers Center is a great way to keep developers engaged, and over time it will make a big difference in helping with the integration process." More Information: www.infusionsoft.com ((Comments on this story may be sent to [email protected])) |