[September 01, 2010]

aiMatch Adds Dede Houston as Director of Marketing

aiMatch announced today that Dede Houston has joined the team as director of marketing. Houston has been working with aiMatch since its inception, as part of M-Pact Marketing. She now joins the aiMatch team full time to lead the company's global marketing strategy, as well as branding and awareness efforts.

Houston brings more than 16 years of marketing and design experience to aiMatch. She most recently served as partner and creative director at M-Pact Marketing, a full service agency. There, she helped lead the agency's strategic planning and the execution of integrated client campaigns.

Prior to M-Pact Marketing, Houston served as the senior marketing lead for First Research, a division of Hoovers (a D&B company), where she oversaw all marketing initiatives. A graduate of Lynchburg College, she has also held marketing and design roles at other organizations including Eurosport, Southbend/Middleby Corporation, BuildNet, HomeMax/Zaring Homes, and Burke Design Group.

"I stared working with aiMatch more than 12 months ago, helping them develop their initial messaging, logo, web site and overall marketing foundation. Coming in-house today provides me with a unique and exciting opportunity to see those marketing initiatives through, and to contribute on a more strategic level," expressed Houston. "Their innovation, team approach, work environment and overall dedication to customers were also important factors in my joining. I look forward to realy digging my heels in, and helping them extend their reach to online advertising customers worldwide."

"We have been so impressed with the work Dede has already done for aiMatch, and are thrilled to bring her knowledge, skills, and enthusiasm to aiMatch on a full-time basis," said Jeff Wood, aiMatch CEO. "The market and our customer feedback has made it clear that publishers believe we have the right approach. We are growing quickly and are excited to expand industry awareness on a global scale. We have accomplished so much since our launch in March, but look forward to doing more with Dede's help."

aiMatch has created a single, comprehensive solution for publishers to create, forecast, model, deliver and analyze online advertising products. aiMatch delivers advanced advertising intelligence tools to help customers manage sales performance and analyze the data that impacts revenue, and to take "intelligent" action based on that data. aiMatch overcomes the limitations of traditional ad serving solutions by enabling the analysis of unlimited amounts of data, ranging from the very simple to the extremely complex, and making that data actionable.

About aiMatch

Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers, helping them create new and better defined audiences, create new revenue opportunities, and maximize the value of their advertising inventory.

At aiMatch we understand that premium inventory is a publisher's primary online advertising asset. That is why the aiMatch solution equips publishers with a comprehensive platform to help them make intelligent decisions. We solve the complexity of business intelligence, forecasting, simulation and ad delivery with unprecedented and scalable capabilities that match the best use of a publisher's online advertising inventory.

aiMatch connects insight to action, enabling users to view and interact with data in the "big picture" - to be proactive and effective in inventory placement, packaging and pricing. For more information, visit www.aimatch.com.

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