[August 28, 2010] StrongMail Releases Social Direct Campaign Management and Analytics Solution Tweet Aug 29, 2010 (Close-Up Media via COMTEX) -- StrongMail, a provider of online marketing solutions for email and social media, announced the general availability of its Social Direct campaign management and analytics product, and the addition of new features that allow marketers to respond to customers and prospects in real-time. Launched in private beta in early 2010, Social Direct is a social media campaign solution that enables marketers to monitor, target, and measure their investment in social channels using direct marketing principles. With the ability to track conversion metrics, Social Direct takes social media marketing beyond branding and customer retention to drive customer acquisition and revenue. With the addition of Conversation Management, marketers can now use Social Direct to monitor all the social conversations that affect their brand and respond as they occur from within the campaign management tool. Using StrongMail's search and conversation technology, users can: -Create individual workspaces to take control of the broad stream of data and conversations regarding customers, products, competitors and projects -Leverage threading within conversation columns to see the flow of engagement with consumers on the social web -Automatically add re-tweets and replies to a campaign to track the total impact of engagement within a conversation "We are thrilled to bring Social Direct to marketers everywhere, to help them build lasting connections with their customers in the explosive social media space," said Kristin Hersant, VP of Corporate Marketing for StrongMail. "The product is a highly intelligent, central customer communication platform for any enterprise looking to engage through social channels and measure the results." Social Direct is part of a suite of products offered by StrongMail in its social media marketing platform, Social Studio. Offerings include StrongMail Influencer, which leverages companies' brand advocates to spread the word and create a viral marketing effect, and Social Notes, which enables website visitors and email subscribers to share branded content across the top social networks, blogs and email. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]