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Sanrio Digital Launches Hello Kitty Online
[August 27, 2010]

Sanrio Digital Launches Hello Kitty Online


Aug 27, 2010 (Close-Up Media via COMTEX) -- Hello Kitty Online (HKO), an official massively multi-player online game (MMOG) featuring Hello Kitty, has officially launched in North America and Europe.

To celebrate, Sanrio Digital said it is offering a collectible Premium Edition Retail SKU available at retailers across the U.S. and Canada.

According to a release, the collectible Hello Kitty Online Premium Edition comes in a specially designed pink and black box that includes: -$15 in Sanrio Cash Points to equip a user's character with items -Choice of one out of four exclusive and cute virtual pets to be the companion -Hello Kitty Online game client on DVD -Full-color Hello Kitty Online game manual (82 pages) -Hello Kitty Online collector's postcards Hello Kitty Online is an MMOG that integrates true social networking services in the form of blogs, video sharing and Hello Kitty email provided by SanrioTown. The online game boasts a captivating storyline, a myriad of quests, farms, housing, pets, guilds, thousands of options to customize player avatars, and much more.



"Sanrio Digital has created an entertaining digital world for fans to engage with Hello Kitty and Sanrio friends in a truly social gaming environment," said Robert Ferrari, VP of publishing and business development, Sanrio Digital. "To celebrate Sanrio's 50th anniversary, we are eager to launch Hello Kitty Online and offer the Premium Edition Retail SKU to both current and soon-to-be fans." Retail distribution of the Hello Kitty Online Premium Edition SKU will be managed by Zoo Entertainment across North America. Zoo Entertainment also manages publishing and distribution of Sanrio Digital's Nintendo DS and Wii titles.

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