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SiteSpect to Manage Military Advantage's Website ContentAug 24, 2010 (Close-Up Media via COMTEX) -- SiteSpect, a provider of non-intrusive multivariate testing and behavioral targeting technology, announced that Military Advantage, an online military destination, with more than 10 million members, has selected SiteSpect as its testing and targeting solution. According to a release, Military.com enables Americans with military affinity to access their benefits, advance their careers, enjoy military discounts, and stay connected for life. The organization will use SiteSpect to test and target content with members to better understand their online behavior and what discover what they prefer. Using SiteSpect gives Military.com the ability to optimize everything on its site without having to change the underlying code. "We want to provide the best online experience for our members and in order to do that, we test content to gain better insight into the preferences of our members, who are essentially voting with clicks," said Breanna Wigle, CRM Manager, Military Advantage. "SiteSpect has allowed us to understand what works and avoid what doesn't. In fact, we've already seen a 70 percent increase in conversions from some of our PPC landing pages." "Because of its considerable audience size, online traffic volume, and deep web content, Military Advantage is the perfect organization to benefit from SiteSpect's non-intrusive testing and targeting solutions," said Kim Ann King, Chief Marketing Officer, SiteSpect. "By discovering the right mix of online content for each audience segment, Military Advantage is able to offer a customized experience for their members and better meet their needs." ((Comments on this story may be sent to [email protected])) |